Professional Exam
Question 1. What is the primary purpose of developing a publication
plan in medical communications?
A) To increase sales revenue
B) To align publication activities with regulatory and commercial
milestones
C) To create marketing materials
D) To manage clinical trial logistics
Answer: B
Explanation: The publication plan ensures that dissemination of
research aligns with regulatory milestones and commercial goals,
facilitating effective scientific communication.
Question 2. Which of the following is a key component of strategic
planning in publication development?
,CMPP Certified Medical Publication
Professional Exam
A) Selecting authors randomly
B) Defining the scope, audience, and key messages
C) Ignoring stakeholder input
D) Focusing solely on journal impact factors
Answer: B
Explanation: Strategic planning involves defining the purpose, target
audience, and core messages to ensure the publication supports the
overall product and research strategy.
Question 3. Who are considered internal stakeholders in publication
planning?
A) Journal editors
B) Investigators
,CMPP Certified Medical Publication
Professional Exam
C) Medical Affairs, Clinical Development, Legal, and Regulatory teams
D) Patients
Answer: C
Explanation: Internal stakeholders include teams within the organization
like Medical Affairs, Clinical Development, Legal, and Regulatory, who
contribute to the publication strategy.
Question 4. What is an essential element of a comprehensive
publication plan document?
A) Personal opinions of authors
B) Timelines, target journals, congresses, and budget
C) Irregular deadlines
D) No documentation is required
, CMPP Certified Medical Publication
Professional Exam
Answer: B
Explanation: The plan should include clear timelines, targeted
publication venues, and budget considerations to ensure organized and
compliant dissemination.
Question 5. How does core data assessment influence publication
strategies?
A) It determines the marketing budget
B) It evaluates the scientific merit and communication value of results
C) It replaces peer review
D) It is not relevant to publication planning
Answer: B