SOLUTION MANUAL |
Research Methods For Business Students
| | | | |
8th Edition Mark Saunders, Philip Lewis
| | | | |
Chapters 1 - 14, Complete
| | | | | |
3
© |Pearson |Education |Limited |2019
, Contents
Chapters Pages
Introduction 5
1 Business | and | management | research, | reflective | diaries | and | the | purpose
of |this |book 15
2 Choosing |a |research |topic |and |developing |your |research |proposal 19
3 Critically |reviewing |the |literature 23
4 Understanding |research |philosophy |and |approaches |to |theory |development
27
5 Formulating |the |research |design 32
6 Negotiating |access |and |research |ethics 36
7 Selecting |samples 40
8 Utilising |secondary |data 44
9 Collecting |data |through |observation 48
10 Collecting |primary |data |using |research |interviews |and |research |diaries 54
11 Collecting |primary |data |using |questionnaires 59
12 Analysing |data |quantitatively 63
13 Analysing |data |qualitatively 68
14 Writing |and |presenting |your |project |report 72
Appendix 75
1 Research |project |assignment 75
2 Group |poster |research |project |assignment 80
3 Research |proposal |assignment 84
4 Additional |cases |on |the |companion |website 89
4
© |Pearson |Education |Limited |2019
, INTRODUCTION
An | overview | of | the | instructors’ | manual
This |instructors’ |manual |provides |commentary |for |the |eighth |edition |of |the |textbook
|Research | Methods |for |Business |Students. |The |commentary |is |on |a |chapter |by |chapter |basis
|and |includes:
chapter |learning |outcomes;
summary |of |the |content;
comments |on |likely |student |reactions |and |possible |use |of |materials;
ideas |for |students’ |preparatory |work;
suggestions |for |delivery |in |the |classroom;
ideas |for |students’ |follow-up |work.
In |addition, |we |have |included |a |copy |of |a |research |project |assignment, |a |group
|research | project |poster |assignment |and |a |copy | of |a |dissertation |proposal |assignment |as
|appendices.
Research |Methods |for |Business |– |an |overview |of |the |eighth |edition
Pedagogic | features
The |over-riding |purpose |of |Research |Methods |for |Business |Students |is |to |help |undergraduate
|and |postgraduate | students |and | students | on | professional | courses |to | undertake | research.
| Each | chapter |deals |with |a |part |of |the |research |process |and |discusses |the |ideas, |techniques
|and |methods |using |as|little |jargon |as |is |possible. |Tables, |checklists |and |diagrams |are |used
|to |aid |this |discussion. |Where |new |terms |are |introduced |for |the |first |time, |they |are |shown
|in |bold, |and |a |definition |or |explanation |follows | shortly | afterwards. | They | are | also |listed
| with | a |brief | definition | in |the | glossary. | The | application |of |appropriate |information
|technology |is |considered, |in |most |instances |as |an |integral |part |of |the |text. |Chapters |have
|been |cross-referenced |as |appropriate, |and |an |index |is |provided |to |help |students |find
|their |way | around |the |book.
Focus |on |student |research |boxes |are |included |within |the |text |of |each |chapter. |These |are
|based |on | actual | research | projects, | undertaken | by | students, | in | which | points | made | in
|the |text |are | illustrated. | In | many | instances, |these | worked | examples | illustrate | possible
| pitfalls |students | may | come | across | while | undertaking | their | research. | Where | a | pitfall
|has | been |illustrated, |it | will, | it | is | hoped, | help | your |students | avoid | making |the |same
| mistake. | Further |illustrations | are | provided | by |focus |on |management |research |and
|research |in |the |news |boxes.
Focus |on |management |research |boxes |discuss |recent |research |in |business |and
| management. | These |are |normally |derived |from |refereed |academic |journal |articles, |and
|students |are |likely |to |be |able |to |download |the |actual |articles |from |online | databases |at
|their |university.
5
© |Pearson |Education |Limited |2019
, Focus |on |research |in |the |news |boxes |provide |topical |news |articles |that |illustrate |pertinent
| research-related | issues. | All |these | will | help |students | to | understand | the |technique | or
|idea | and | to | assess |its |suitability |or |appropriateness |to |their |research. |Boxed |checklists
|provide |students |with|further |focussed |guidance |for | their |own | research.
6
© |Pearson |Education |Limited |2019
Research Methods For Business Students
| | | | |
8th Edition Mark Saunders, Philip Lewis
| | | | |
Chapters 1 - 14, Complete
| | | | | |
3
© |Pearson |Education |Limited |2019
, Contents
Chapters Pages
Introduction 5
1 Business | and | management | research, | reflective | diaries | and | the | purpose
of |this |book 15
2 Choosing |a |research |topic |and |developing |your |research |proposal 19
3 Critically |reviewing |the |literature 23
4 Understanding |research |philosophy |and |approaches |to |theory |development
27
5 Formulating |the |research |design 32
6 Negotiating |access |and |research |ethics 36
7 Selecting |samples 40
8 Utilising |secondary |data 44
9 Collecting |data |through |observation 48
10 Collecting |primary |data |using |research |interviews |and |research |diaries 54
11 Collecting |primary |data |using |questionnaires 59
12 Analysing |data |quantitatively 63
13 Analysing |data |qualitatively 68
14 Writing |and |presenting |your |project |report 72
Appendix 75
1 Research |project |assignment 75
2 Group |poster |research |project |assignment 80
3 Research |proposal |assignment 84
4 Additional |cases |on |the |companion |website 89
4
© |Pearson |Education |Limited |2019
, INTRODUCTION
An | overview | of | the | instructors’ | manual
This |instructors’ |manual |provides |commentary |for |the |eighth |edition |of |the |textbook
|Research | Methods |for |Business |Students. |The |commentary |is |on |a |chapter |by |chapter |basis
|and |includes:
chapter |learning |outcomes;
summary |of |the |content;
comments |on |likely |student |reactions |and |possible |use |of |materials;
ideas |for |students’ |preparatory |work;
suggestions |for |delivery |in |the |classroom;
ideas |for |students’ |follow-up |work.
In |addition, |we |have |included |a |copy |of |a |research |project |assignment, |a |group
|research | project |poster |assignment |and |a |copy | of |a |dissertation |proposal |assignment |as
|appendices.
Research |Methods |for |Business |– |an |overview |of |the |eighth |edition
Pedagogic | features
The |over-riding |purpose |of |Research |Methods |for |Business |Students |is |to |help |undergraduate
|and |postgraduate | students |and | students | on | professional | courses |to | undertake | research.
| Each | chapter |deals |with |a |part |of |the |research |process |and |discusses |the |ideas, |techniques
|and |methods |using |as|little |jargon |as |is |possible. |Tables, |checklists |and |diagrams |are |used
|to |aid |this |discussion. |Where |new |terms |are |introduced |for |the |first |time, |they |are |shown
|in |bold, |and |a |definition |or |explanation |follows | shortly | afterwards. | They | are | also |listed
| with | a |brief | definition | in |the | glossary. | The | application |of |appropriate |information
|technology |is |considered, |in |most |instances |as |an |integral |part |of |the |text. |Chapters |have
|been |cross-referenced |as |appropriate, |and |an |index |is |provided |to |help |students |find
|their |way | around |the |book.
Focus |on |student |research |boxes |are |included |within |the |text |of |each |chapter. |These |are
|based |on | actual | research | projects, | undertaken | by | students, | in | which | points | made | in
|the |text |are | illustrated. | In | many | instances, |these | worked | examples | illustrate | possible
| pitfalls |students | may | come | across | while | undertaking | their | research. | Where | a | pitfall
|has | been |illustrated, |it | will, | it | is | hoped, | help | your |students | avoid | making |the |same
| mistake. | Further |illustrations | are | provided | by |focus |on |management |research |and
|research |in |the |news |boxes.
Focus |on |management |research |boxes |discuss |recent |research |in |business |and
| management. | These |are |normally |derived |from |refereed |academic |journal |articles, |and
|students |are |likely |to |be |able |to |download |the |actual |articles |from |online | databases |at
|their |university.
5
© |Pearson |Education |Limited |2019
, Focus |on |research |in |the |news |boxes |provide |topical |news |articles |that |illustrate |pertinent
| research-related | issues. | All |these | will | help |students | to | understand | the |technique | or
|idea | and | to | assess |its |suitability |or |appropriateness |to |their |research. |Boxed |checklists
|provide |students |with|further |focussed |guidance |for | their |own | research.
6
© |Pearson |Education |Limited |2019
