D373 Pre Assessment Exam Questions With Correct Answers

D373 Pre Assessment Exam Questions With
Correct Answers

What |are |elements |of |the |marketing |mix? |- |CORRECT |ANSWER✔✔-Product, |Price, |Place, |
Promotion



What |are |the |extended |elements |of |the |marketing |mix? |- |CORRECT |ANSWER✔✔-People, |
Process, |and |Physical |Evidence



What |is |marketing |segmentation? |- |CORRECT |ANSWER✔✔-The |process |of |dividing |the |market |
into |groups |of |customers |with |different |needs, |wants, |or |characteristics—who |therefore |might
|appreciate |products |or |services |geared |especially |for |them.




What |are |the |target |market |segments? |- |CORRECT |ANSWER✔✔-Psychographic, |Geographic, |
Demographic, |Behavioral



What |are |the |brand-building |elements? |- |CORRECT |ANSWER✔✔-Purpose, |Identity, |Positioning,
|Voice, |Value, |Experience, |Promise




What |is |brand |purpose? |- |CORRECT |ANSWER✔✔-What |the |company |does |more |than |just |
selling, |why |they |exist



What |is |brand |identity? |- |CORRECT |ANSWER✔✔-What |a |company |wants |the |customers |to |
think |about |their |product



What |is |brand |positioning? |- |CORRECT |ANSWER✔✔-What |a |person |thinks |of |when |the |brand |
comes |to |mind