D373 Section 1 Lesson 2 Branding Exam Questions With Correct Answers

D373 Section 1 Lesson 2 Branding Exam
Questions With Correct Answers

What |is |a |brand? |- |CORRECT |ANSWER✔✔-A |name, |term, |design, |symbol, |or |any |other |feature
|that |identifies |one |seller's |good |or |service |as |distinct |from |those |of |other |sellers.




Brand |promise |- |CORRECT |ANSWER✔✔-the |marketer's |vision |of |what |the |brand |must |be |and |
do |for |consumers.



Brand |Architecture |- |CORRECT |ANSWER✔✔-hierarchy |of |brands |within |the |company; |how |a |
brand |family |is |delineated



Brand |equity |- |CORRECT |ANSWER✔✔-the |ownership |a |brand |has |in |the |marketplace |as |
measured |by |the |value |of |the |brand |and |the |collective |perception |of |the |brand



Brand |extension |- |CORRECT |ANSWER✔✔-the |use |of |the |same |brand |name |for |new |products |
being |introduced |to |the |same |or |new |markets



Brand |storytelling |- |CORRECT |ANSWER✔✔-weaving |the |narrative |of |the |brand |- |the |why, |
purpose, |the |reason |- |with |emotions |and |feelings |that |entice |people |to |follow |or |care |about |a |
brand |beyond |just |the |products |and |services |it |sells



Brand |value |- |CORRECT |ANSWER✔✔-the |real |and |perceived |value |that |a |brand |brings |to |the |
organization



Co-branding |- |CORRECT |ANSWER✔✔-Two |or |more |well-known |brands |are |combined |into |a |
joint |product |or |marketed |together |in |some |fashion