Marketing in the Digital Era D373 WGU OA Exam
Questions With Correct Answers
Target |customers |- |CORRECT |ANSWER✔✔-Customers |based |on |a |predefined |geographic |
boundary
Market |segmentation |- |CORRECT |ANSWER✔✔-Dividing |a |market |through |variables |such |as |
age, |gender, |education |level, |family |size, |occupation, |income, |and |more
Psychographic |- |CORRECT |ANSWER✔✔-Focus |on |the |intrinsic |traits |the |target |customer |has, |
such |as |values, |personalities, |interests, |attitudes, |conscious |and |subconscious |motivators, |
lifestyles, |and |opinions
Behavioral |- |CORRECT |ANSWER✔✔-The |way |customers |go |through |their |decision |making |and |
buying |processes, |including |attitudes |towards |the |brand, |the |way |they |use |it, |and |their |
knowledge |base
What |is |marketing? |- |CORRECT |ANSWER✔✔-The |set |of |institutions |and |processes |for |creating,
|communicating, |delivering, |and |exchanging |offers |that |have |value |for |customers, |clients, |
partners, |and |society
Marketing |Coordinator |- |CORRECT |ANSWER✔✔-Entry-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization |(1-3 |years).
Marketing |Director |- |CORRECT |ANSWER✔✔-Mid-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |7-10 |years |of |experience
,Vice |President |- |CORRECT |ANSWER✔✔-Senior-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |11-15 |years |of |experience
Chief |Marketing |Officer |- |CORRECT |ANSWER✔✔-Top-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |20+ |years |of |experience
Who |is |responsible |for |ROI? |(return |on |investments) |- |CORRECT |ANSWER✔✔-Chief |marketing |
officer
What |is |the |traditional |marketing |mix? |- |CORRECT |ANSWER✔✔-Product, |price, |place, |
promotion
What |is |the |expanded |marketing |mix? |- |CORRECT |ANSWER✔✔-Product, |price, |place, |
promotion |people,process, |physical |evidence
Strategy |- |CORRECT |ANSWER✔✔-Represents |what |the |company |intends |to |do
Execution |- |CORRECT |ANSWER✔✔-Represents |how |the |company |intends |to |do |it
Prospects |- |CORRECT |ANSWER✔✔-Potential |customers |who |haven't |bought |from |the |
company |yet
Customers |- |CORRECT |ANSWER✔✔-People |who |have |bought |from |the |company
Positioning |- |CORRECT |ANSWER✔✔-The |culmination |of |the |products, |services, |and |
experiences |that |a |brand |provides |to |convey |value |and |meet |customer |wants, |needs, |and |
expectations
, Conflict |- |CORRECT |ANSWER✔✔-Occurs |when |different |companies |or |competitors |have |
conflicting |goals
Buyer's |Journey |- |CORRECT |ANSWER✔✔-The |process |a |buyer |goes |through |from |recognizing |a
|need |or |opportunity |to |making |a |purchase |decision |and |evaluating |the |post-purchase |
experience
Brand |- |CORRECT |ANSWER✔✔-An |identifiable |and |differentiated |product, |service, |person, |
movement, |etc.
Brand |promise |- |CORRECT |ANSWER✔✔-What |a |brand |promises |to |deliver |to |a |customer
Brand |awareness |- |CORRECT |ANSWER✔✔-Awareness |of |the |existence |of |a |brand
Brand |positioning |- |CORRECT |ANSWER✔✔-The |unique |place |the |brand |occupies |in |the |
consumer's |mind, |linked |to |benefits |received
Brand |relevance |- |CORRECT |ANSWER✔✔-Occurs |when |there |is |only |one |relevant |choice, |
making |all |other |brands |irrelevant
Brand |purpose |- |CORRECT |ANSWER✔✔-The |reason |the |brand |exists, |goes |beyond |just |selling
Brand |storytelling |- |CORRECT |ANSWER✔✔-Expressing |the |mission, |vision, |values, |and |passion |
of |a |brand |through |a |narrative |that |draws |in |the |audience
Brand |differentiation |- |CORRECT |ANSWER✔✔-How |a |brand |or |brand |family |is |delineated, |
including |line |extension, |brand |extension, |flanker |brands, |down |market |and |up |market |
extensions, |co-branding, |etc.
Questions With Correct Answers
Target |customers |- |CORRECT |ANSWER✔✔-Customers |based |on |a |predefined |geographic |
boundary
Market |segmentation |- |CORRECT |ANSWER✔✔-Dividing |a |market |through |variables |such |as |
age, |gender, |education |level, |family |size, |occupation, |income, |and |more
Psychographic |- |CORRECT |ANSWER✔✔-Focus |on |the |intrinsic |traits |the |target |customer |has, |
such |as |values, |personalities, |interests, |attitudes, |conscious |and |subconscious |motivators, |
lifestyles, |and |opinions
Behavioral |- |CORRECT |ANSWER✔✔-The |way |customers |go |through |their |decision |making |and |
buying |processes, |including |attitudes |towards |the |brand, |the |way |they |use |it, |and |their |
knowledge |base
What |is |marketing? |- |CORRECT |ANSWER✔✔-The |set |of |institutions |and |processes |for |creating,
|communicating, |delivering, |and |exchanging |offers |that |have |value |for |customers, |clients, |
partners, |and |society
Marketing |Coordinator |- |CORRECT |ANSWER✔✔-Entry-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization |(1-3 |years).
Marketing |Director |- |CORRECT |ANSWER✔✔-Mid-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |7-10 |years |of |experience
,Vice |President |- |CORRECT |ANSWER✔✔-Senior-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |11-15 |years |of |experience
Chief |Marketing |Officer |- |CORRECT |ANSWER✔✔-Top-level |marketing |position |responsible |for |
planning, |executing, |and |managing |a |variety |of |functions |to |deliver |value |to |the |customer |and |
the |organization, |with |20+ |years |of |experience
Who |is |responsible |for |ROI? |(return |on |investments) |- |CORRECT |ANSWER✔✔-Chief |marketing |
officer
What |is |the |traditional |marketing |mix? |- |CORRECT |ANSWER✔✔-Product, |price, |place, |
promotion
What |is |the |expanded |marketing |mix? |- |CORRECT |ANSWER✔✔-Product, |price, |place, |
promotion |people,process, |physical |evidence
Strategy |- |CORRECT |ANSWER✔✔-Represents |what |the |company |intends |to |do
Execution |- |CORRECT |ANSWER✔✔-Represents |how |the |company |intends |to |do |it
Prospects |- |CORRECT |ANSWER✔✔-Potential |customers |who |haven't |bought |from |the |
company |yet
Customers |- |CORRECT |ANSWER✔✔-People |who |have |bought |from |the |company
Positioning |- |CORRECT |ANSWER✔✔-The |culmination |of |the |products, |services, |and |
experiences |that |a |brand |provides |to |convey |value |and |meet |customer |wants, |needs, |and |
expectations
, Conflict |- |CORRECT |ANSWER✔✔-Occurs |when |different |companies |or |competitors |have |
conflicting |goals
Buyer's |Journey |- |CORRECT |ANSWER✔✔-The |process |a |buyer |goes |through |from |recognizing |a
|need |or |opportunity |to |making |a |purchase |decision |and |evaluating |the |post-purchase |
experience
Brand |- |CORRECT |ANSWER✔✔-An |identifiable |and |differentiated |product, |service, |person, |
movement, |etc.
Brand |promise |- |CORRECT |ANSWER✔✔-What |a |brand |promises |to |deliver |to |a |customer
Brand |awareness |- |CORRECT |ANSWER✔✔-Awareness |of |the |existence |of |a |brand
Brand |positioning |- |CORRECT |ANSWER✔✔-The |unique |place |the |brand |occupies |in |the |
consumer's |mind, |linked |to |benefits |received
Brand |relevance |- |CORRECT |ANSWER✔✔-Occurs |when |there |is |only |one |relevant |choice, |
making |all |other |brands |irrelevant
Brand |purpose |- |CORRECT |ANSWER✔✔-The |reason |the |brand |exists, |goes |beyond |just |selling
Brand |storytelling |- |CORRECT |ANSWER✔✔-Expressing |the |mission, |vision, |values, |and |passion |
of |a |brand |through |a |narrative |that |draws |in |the |audience
Brand |differentiation |- |CORRECT |ANSWER✔✔-How |a |brand |or |brand |family |is |delineated, |
including |line |extension, |brand |extension, |flanker |brands, |down |market |and |up |market |
extensions, |co-branding, |etc.
