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BUS 475 EXAM 1 Questions with Detailed
Verified Answers
All Of The Following Are Examples Of A SMART Goal EXCEPT: Ans:
Significantly reduce the amount of time the team spends on creating
content.
Which Of The Following Is NOT A Category You Should Organize Your
Content Audit By? Ans: Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should
Make Updates As You Learn More About Your Buyer Persona. Ans: True
Fill In The Blank: __________ Allows You To Understand What Users
Want, Care About, And Interact With On Your Site By Visually
Representing Their Clicks, Taps, And Scrolling Behavior. Ans: Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x
Content Pillar Page Can Help Your Buyer Personas Continue Educating
Themselves Through The Buyer's Journey. Ans: True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On
Your Website EXCEPT: Ans: A link on every website page even if the
content isn't relevant
Fill In The Blank: _________ Is Google's Machine-Learning Artificial
Intelligence System That Interprets People's Searches To Find Pages That
Might Not Have The Exact Words They Searched For. Ans: RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x
Content Pillar Page As A Packaged Downloadable Resource. Ans: True
, Page | 2
True Or False? A Resource Pillar Page Should Only Be Made Up Of
Internal Website Links. Ans: false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth
Marketing. Ans: true
There Are Many Benefits To Having A Social Media Strategy. Which
Answer Is NOT One Of Them? Ans: Social media helps you send better
emails.
True Or False? A Buyer Persona Is As Important As Business Objectives
When Developing A Social Media Strategy. Ans: true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private
Groups. Ans: false
Which Network Has The Longest Life For A Piece Of Content? Ans:
Pinterest
On Which Social Network Should You Share Content Most Frequently?
Ans: twitter
What Is Snapchat's Largest Age Demographic? Ans: 12 years to 24
years
What Is Social Listening? Ans: How you track, analyze, and respond to
conversations across the internet.
What Is Social Monitoring? Ans: The method of actively looking for
mentions and conversations that pertain to your brand, products,
hashtags, and more.
What Is Social Engagement? Ans: The step you take to have
conversations with individuals talking about your industry, brand,
products, and services.
True Or False? Social Listening Can Help You Find Leads. Ans: true
BUS 475 EXAM 1 Questions with Detailed
Verified Answers
All Of The Following Are Examples Of A SMART Goal EXCEPT: Ans:
Significantly reduce the amount of time the team spends on creating
content.
Which Of The Following Is NOT A Category You Should Organize Your
Content Audit By? Ans: Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should
Make Updates As You Learn More About Your Buyer Persona. Ans: True
Fill In The Blank: __________ Allows You To Understand What Users
Want, Care About, And Interact With On Your Site By Visually
Representing Their Clicks, Taps, And Scrolling Behavior. Ans: Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x
Content Pillar Page Can Help Your Buyer Personas Continue Educating
Themselves Through The Buyer's Journey. Ans: True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On
Your Website EXCEPT: Ans: A link on every website page even if the
content isn't relevant
Fill In The Blank: _________ Is Google's Machine-Learning Artificial
Intelligence System That Interprets People's Searches To Find Pages That
Might Not Have The Exact Words They Searched For. Ans: RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x
Content Pillar Page As A Packaged Downloadable Resource. Ans: True
, Page | 2
True Or False? A Resource Pillar Page Should Only Be Made Up Of
Internal Website Links. Ans: false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth
Marketing. Ans: true
There Are Many Benefits To Having A Social Media Strategy. Which
Answer Is NOT One Of Them? Ans: Social media helps you send better
emails.
True Or False? A Buyer Persona Is As Important As Business Objectives
When Developing A Social Media Strategy. Ans: true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private
Groups. Ans: false
Which Network Has The Longest Life For A Piece Of Content? Ans:
On Which Social Network Should You Share Content Most Frequently?
Ans: twitter
What Is Snapchat's Largest Age Demographic? Ans: 12 years to 24
years
What Is Social Listening? Ans: How you track, analyze, and respond to
conversations across the internet.
What Is Social Monitoring? Ans: The method of actively looking for
mentions and conversations that pertain to your brand, products,
hashtags, and more.
What Is Social Engagement? Ans: The step you take to have
conversations with individuals talking about your industry, brand,
products, and services.
True Or False? Social Listening Can Help You Find Leads. Ans: true
