Class notes
BUS2 130 – Introduction to Marketing | Complete Lecture Notes | Verified Summaries & Key Concepts | (San José State University, 2023–2024 Edition)
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Uploaded on
07-10-2025
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2025/2026
This BUS2 130 lecture note pack offers complete, verified summaries for the Introduction to Marketing module at San José State University. Graded A+, it covers all major topics including the 4 Ps (Product, Price, Place, Promotion), consumer behavior, market segmentation, branding, and digital strategy. Each section is structured for clarity and exam readiness, making it ideal for students preparing for midterms, finals, or marketing projects. Whether you're reviewing core concepts or building campaign plans, this resource simplifies theory and supports confident application in academic and professional settings.
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Institution
BUS2 130
Course
BUS2 130
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Written for
- Institution
- BUS2 130
- Course
- BUS2 130
Document information
- Uploaded on
- October 7, 2025
- Number of pages
- 53
- Written in
- 2025/2026
- Type
- Class notes
- Professor(s)
- Kloe
- Contains
- Bus2 130
Subjects
-
bus2 130 complete lecture notes
-
introduction to marketing sjsu
-
verified marketing summaries
-
4 ps and consumer behavior
-
branding and segmentation guide
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