Running head: MARKETING PLAN 1
WBC Marketing Plan:
Name:
Institution:
, MARKETING PLAN 2
EXECUTIVE SUMMARY
The WBC Company is a beverage producing company. It is in an oligopoly. This means that
it operates highly competitive and restricted entry kind of industry. It mainly produces ready-
to-drink carbonated mineral water. The WBC company Packages and distributes their
products to international markets like East Asia, Africa and Europe. The beverage industry
constitutes companies that only produce soft drink ingredients or distribute beverages. The
underlying technology that the industry utilizes in the production process entails combining
water, flavourings, sweeteners and carbonating this mix. The packaging process then follows
after this stage. Natural sweeteners are used to limit the calorie content.
INTRODUCTION
The production process through which it manufactures its products is energy efficient. The
packaging media is glass and biodegradable plastic bottles with small caps. The products are
distributed by the producers shipping their products significant distances to a large number of
markets. This distribution process is completed in-house; some smaller producers outsource
WBC’s delivery services to get their products to desired markets. The Consumers can access
the products at retail stores, supermarkets, food services and drinking places. The
demographics for sugar drink consumption in the industry ranks Young people and men
consumers, as taking the most sugar. The Major companies in the carbonated beverage sector
include Pepsi Co Inc., WBC Company, Cott Corporation and Dr Pepper Snapple Group Inc.
WBC Company is a monopoly in the industry regarding market share and its revenue.
WBC Marketing Plan:
Name:
Institution:
, MARKETING PLAN 2
EXECUTIVE SUMMARY
The WBC Company is a beverage producing company. It is in an oligopoly. This means that
it operates highly competitive and restricted entry kind of industry. It mainly produces ready-
to-drink carbonated mineral water. The WBC company Packages and distributes their
products to international markets like East Asia, Africa and Europe. The beverage industry
constitutes companies that only produce soft drink ingredients or distribute beverages. The
underlying technology that the industry utilizes in the production process entails combining
water, flavourings, sweeteners and carbonating this mix. The packaging process then follows
after this stage. Natural sweeteners are used to limit the calorie content.
INTRODUCTION
The production process through which it manufactures its products is energy efficient. The
packaging media is glass and biodegradable plastic bottles with small caps. The products are
distributed by the producers shipping their products significant distances to a large number of
markets. This distribution process is completed in-house; some smaller producers outsource
WBC’s delivery services to get their products to desired markets. The Consumers can access
the products at retail stores, supermarkets, food services and drinking places. The
demographics for sugar drink consumption in the industry ranks Young people and men
consumers, as taking the most sugar. The Major companies in the carbonated beverage sector
include Pepsi Co Inc., WBC Company, Cott Corporation and Dr Pepper Snapple Group Inc.
WBC Company is a monopoly in the industry regarding market share and its revenue.
