MKTG 400 Exam questions with
answers graded A+
7 Distinct Stages of Exporting - ANS✅✅1. Unwilling to export
2. Fills orders but does not pursue new
3. Exporting feasibility analysis
4. Market export trial
5. Become experienced exporter
6. Firm pursues country/region marketing
7. Evaluate global market potential
Process of obtaining evidence to prove claims and determining which evidence may be admissible in
countries/conditions - ANS✅✅discovery
Two-Fold Task of Global Marketers - ANS✅✅1. Understand country cultures for business
2. Understand market planning process.
Any systematic study of new geographic market requires combo of: - ANS✅✅toughmindedness
and openmindeness
Challenge global marketers because many hidden from view - ANS✅✅Cultural factors
Two (2) broad categories of cultural elements: - ANS✅✅Material culture
Nonmaterial culture
Each member of society primarily concerned w/own interests & those of immediate family -
ANS✅✅Individualistic
All of society's members integrated into cohesive groups - ANS✅✅Collectivistic
Extent to which less powerful members of society accept power to be distributed unequally. -
ANS✅✅Power Distance
, Members may resort to aggressive, emotional, intolerant behavior; characterized by belief in
absolute truth - ANS✅✅Uncertainty Avoiding
Members more tolerant of persons whose opinions differ from their own - ANS✅✅Uncertainty
Accepting
Degree to which men in society expected to be assertive, competitive, & concerned w/material
success; women fulfill role of nurturer & concerned w/issues such as welfare of children -
ANS✅✅Achievement
Degree to which social roles of men & women overlap, w/neither gender exhibiting overly ambitious
or competitive behavior - ANS✅✅Nurturing
2 types Diffusion Theory - ANS✅✅Absolute Sense
Relative Sense
once product introduced anywhere in world, no longer innovation because no longer new to world -
ANS✅✅Diffusion Theory Absolute Sense
product already introduced in one (1) market may be innovation elsewhere because new and
different for targeted market - ANS✅✅Diffusion Theory Relative Sense
5 Stages of adoption process - ANS✅✅1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
5 Major Characteristics of innovation - ANS✅✅Relative Advantage
Compatibility
Complexity
Divisibility
answers graded A+
7 Distinct Stages of Exporting - ANS✅✅1. Unwilling to export
2. Fills orders but does not pursue new
3. Exporting feasibility analysis
4. Market export trial
5. Become experienced exporter
6. Firm pursues country/region marketing
7. Evaluate global market potential
Process of obtaining evidence to prove claims and determining which evidence may be admissible in
countries/conditions - ANS✅✅discovery
Two-Fold Task of Global Marketers - ANS✅✅1. Understand country cultures for business
2. Understand market planning process.
Any systematic study of new geographic market requires combo of: - ANS✅✅toughmindedness
and openmindeness
Challenge global marketers because many hidden from view - ANS✅✅Cultural factors
Two (2) broad categories of cultural elements: - ANS✅✅Material culture
Nonmaterial culture
Each member of society primarily concerned w/own interests & those of immediate family -
ANS✅✅Individualistic
All of society's members integrated into cohesive groups - ANS✅✅Collectivistic
Extent to which less powerful members of society accept power to be distributed unequally. -
ANS✅✅Power Distance
, Members may resort to aggressive, emotional, intolerant behavior; characterized by belief in
absolute truth - ANS✅✅Uncertainty Avoiding
Members more tolerant of persons whose opinions differ from their own - ANS✅✅Uncertainty
Accepting
Degree to which men in society expected to be assertive, competitive, & concerned w/material
success; women fulfill role of nurturer & concerned w/issues such as welfare of children -
ANS✅✅Achievement
Degree to which social roles of men & women overlap, w/neither gender exhibiting overly ambitious
or competitive behavior - ANS✅✅Nurturing
2 types Diffusion Theory - ANS✅✅Absolute Sense
Relative Sense
once product introduced anywhere in world, no longer innovation because no longer new to world -
ANS✅✅Diffusion Theory Absolute Sense
product already introduced in one (1) market may be innovation elsewhere because new and
different for targeted market - ANS✅✅Diffusion Theory Relative Sense
5 Stages of adoption process - ANS✅✅1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
5 Major Characteristics of innovation - ANS✅✅Relative Advantage
Compatibility
Complexity
Divisibility
