Question 1
1. When establishing a business, entrepreneurs usually define a vision, mission, and goals.
Assume you are appointed as the business manager of Mahlodi’s Kitchen. Your first assignment
is to: Formulate a vision statement (2) and mission statements (5) for Mahlodi’s Kitchen.
Vision Statement
A vision statement represents the future aspirations of the business. It serves as a guiding light for
the direction the business aims to take (ETP2601, 2017) .
Proposed Vision Statement:
To be the leading provider of traditional African comfort cuisine in the Limpopo region, fostering
cultural connections and community engagement through food.
Mission Statements
A mission statement outlines the current operations and purpose of the business, answering the
question of why the business exists and what it seeks to achieve (ETP2601, 2017) .
Proposed Mission Statements:
To deliver authentic, generously portioned traditional African meals that exceed customer
expectations and celebrate local flavors.
To offer high-quality, comforting dishes at affordable prices, ensuring accessibility for the
youth, students, and workers in the University of Limpopo area.
To build a sustainable business that creates employment opportunities and fosters strong
customer relationships through excellent service and reliability.
To provide a welcoming and functional dining environment, continuously improving through
investments in infrastructure to ensure a clean, efficient, and comfortable space for customers.
To be a cultural hub that offers comfort and a sense of home for young people, particularly
those far from their families, promoting resilience and community through the shared
experience of food.