MKT 305 Exam questions and
answers rated A+
Promotion - ANS✅✅Communicating information between seller and potential buyer or others in
the channel to influence attitudes and behavior
Personal Selling - ANS✅✅Direct spoken communication between sellers and potential customers,
usually in person but sometimes over the telephone or even via a videoconference over the Internet.
Mass Selling - ANS✅✅Communicating with large numbers of potential customers at the same
time.
Advertising - ANS✅✅Any paid form of nonpersonal presentation of ideas, goods, or services by an
identified sponsor.
Sales Promotion - ANS✅✅Those promotion activities—other than advertising, publicity, and
personal selling—that stimulate interest, trial, or purchase by final customers or others in the
channel.
Publicity - ANS✅✅Any unpaid form of nonpersonal presentation of ideas, goods, or services.
Sales Managers - ANS✅✅Managers concerned with managing personal selling.
Advertising Managers - ANS✅✅Managers of their company's mass-selling effort in television,
newspapers, magazines, and other media.
Sales Promotion Managers - ANS✅✅Managers of their company's sales promotion effort.
Public Relations - ANS✅✅Communication with noncustomers—including labor, public interest
groups, stockholders, and the government.
Integrated Marketing Communications - ANS✅✅The intentional coordination of every
communication from a firm to a target customer to convey a consistent and complete message.
, AIDA Model - ANS✅✅Consists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3)
to arouse Desire, and (4) to obtain Action.
Communications Process - ANS✅✅A source trying to reach a receiver with a message.
Source - ANS✅✅The sender of a message.
Receiver - ANS✅✅The target of a message in the communication process, usually a potential
customer.
Noise - ANS✅✅Any distraction that reduces the effectiveness of the communication process.
Encoding - ANS✅✅The source in the communication process deciding what it wants to say and
translating it into words or symbols that will have the same meaning to the receiver.
Decoding - ANS✅✅The receiver in the communication process translating the message.
Message Channel - ANS✅✅The carrier of the message.
Pushing - ANS✅✅Using normal promotion effort—personal selling, advertising, and sales
promotion—to help sell the whole marketing mix to possible channel members.
Pulling - ANS✅✅Using promotion to get consumers to ask intermediaries for the product.
Adoption Curve - ANS✅✅Shows when different groups accept ideas.
Innovators - ANS✅✅The first group to adopt new products.
Innovators don't mind taking some risks
Early Adopters - ANS✅✅The second group in the adoption curve to adopt a new product; these
people are usually well respected by their peers and often are opinion leaders.
answers rated A+
Promotion - ANS✅✅Communicating information between seller and potential buyer or others in
the channel to influence attitudes and behavior
Personal Selling - ANS✅✅Direct spoken communication between sellers and potential customers,
usually in person but sometimes over the telephone or even via a videoconference over the Internet.
Mass Selling - ANS✅✅Communicating with large numbers of potential customers at the same
time.
Advertising - ANS✅✅Any paid form of nonpersonal presentation of ideas, goods, or services by an
identified sponsor.
Sales Promotion - ANS✅✅Those promotion activities—other than advertising, publicity, and
personal selling—that stimulate interest, trial, or purchase by final customers or others in the
channel.
Publicity - ANS✅✅Any unpaid form of nonpersonal presentation of ideas, goods, or services.
Sales Managers - ANS✅✅Managers concerned with managing personal selling.
Advertising Managers - ANS✅✅Managers of their company's mass-selling effort in television,
newspapers, magazines, and other media.
Sales Promotion Managers - ANS✅✅Managers of their company's sales promotion effort.
Public Relations - ANS✅✅Communication with noncustomers—including labor, public interest
groups, stockholders, and the government.
Integrated Marketing Communications - ANS✅✅The intentional coordination of every
communication from a firm to a target customer to convey a consistent and complete message.
, AIDA Model - ANS✅✅Consists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3)
to arouse Desire, and (4) to obtain Action.
Communications Process - ANS✅✅A source trying to reach a receiver with a message.
Source - ANS✅✅The sender of a message.
Receiver - ANS✅✅The target of a message in the communication process, usually a potential
customer.
Noise - ANS✅✅Any distraction that reduces the effectiveness of the communication process.
Encoding - ANS✅✅The source in the communication process deciding what it wants to say and
translating it into words or symbols that will have the same meaning to the receiver.
Decoding - ANS✅✅The receiver in the communication process translating the message.
Message Channel - ANS✅✅The carrier of the message.
Pushing - ANS✅✅Using normal promotion effort—personal selling, advertising, and sales
promotion—to help sell the whole marketing mix to possible channel members.
Pulling - ANS✅✅Using promotion to get consumers to ask intermediaries for the product.
Adoption Curve - ANS✅✅Shows when different groups accept ideas.
Innovators - ANS✅✅The first group to adopt new products.
Innovators don't mind taking some risks
Early Adopters - ANS✅✅The second group in the adoption curve to adopt a new product; these
people are usually well respected by their peers and often are opinion leaders.
