Unit 13 – Social media and digital marketing – M3
1 Introduction..................................................................................................1
3 Advantages of the campaign of Gateway College........................................3
4 Disadvantages of the campaign of Gateway College....................................3
5 Current procedures.......................................................................................4
7 Conclusion....................................................................................................6
1 Introduction
In this report, I will be writing about meeting the objective and ranking them on a scale
from 1 to 5 whether they have been met. Then I will be writing about the advantages as
well as the disadvantages of this campaign for Gateway College. I will also write about
current procedures and about 4-5 recommendations that I would suggest which would
help the college reach out to the target audience in a better manner.
Alexia Dezso 1
, 2 Meeting objectives
1 – The objective has not been met at all.
2 – The objective has slightly been met.
3 – The objective has been somewhat met.
4 – The objective has been mostly met.
5 – The objective has fully been met.
The first objective of this campaign is for Gateway College to be able to have an
increase of students that want to enroll and gain a competition against other colleges
around the area. I would give this objective a 5 which mean that this objective has been
fully met. This is because by posting on the chosen social media channel, which was
Facebook, it had helped the college to reach a wide audience which contained students
as well as parents. This helped the college have an increase in the number of students
that want to enroll in their college which means that it has gained competition against
other colleges around that area. Therefore, I think this objective deserves the rating of 5
as it has been clearly met as there are more students enrolling in the college which also
helped the college gain more popularity and gain competition against other colleges
around the area.
The second objective is to improve communication with parents and carers about
certain events in the college, any updates, and even certain deadlines. I would give this
a rating of 3 out of 5 as the objective has been somewhat met. This is because it has
somewhat improved communication with parents and carers about information of the
college but as there is competitions from other colleges, communication decreased and
people applying for events have also decreased. As everything is posted, parents and
students may feel like they do not really need more communication with the college. To
fully meet this objective, more creative content that allows room for communication will
need to be produced, this can be such as asking for opinions, activities, having call to
action buttons, and even encouraging parents to communicate from certain posts.
The third objective is for the college to gain more brand awareness after this
campaign. I would rate this a 5 out of 5 as the objective has been fully met. The
objective has fully been met as the college did gain a lot of brand awareness after this
campaign on Facebook and it has helped them gain a wide audience which include
students as well as parents. Brand awareness can be measured by looking how many
times their page has been viewed, likes, comments, and how many shares they have
gained which made other people aware of the college.
One of the objectives that was set to me was to provide the client with sufficient
information about the different channels which are available to meet their needs to
Alexia Dezso 2
1 Introduction..................................................................................................1
3 Advantages of the campaign of Gateway College........................................3
4 Disadvantages of the campaign of Gateway College....................................3
5 Current procedures.......................................................................................4
7 Conclusion....................................................................................................6
1 Introduction
In this report, I will be writing about meeting the objective and ranking them on a scale
from 1 to 5 whether they have been met. Then I will be writing about the advantages as
well as the disadvantages of this campaign for Gateway College. I will also write about
current procedures and about 4-5 recommendations that I would suggest which would
help the college reach out to the target audience in a better manner.
Alexia Dezso 1
, 2 Meeting objectives
1 – The objective has not been met at all.
2 – The objective has slightly been met.
3 – The objective has been somewhat met.
4 – The objective has been mostly met.
5 – The objective has fully been met.
The first objective of this campaign is for Gateway College to be able to have an
increase of students that want to enroll and gain a competition against other colleges
around the area. I would give this objective a 5 which mean that this objective has been
fully met. This is because by posting on the chosen social media channel, which was
Facebook, it had helped the college to reach a wide audience which contained students
as well as parents. This helped the college have an increase in the number of students
that want to enroll in their college which means that it has gained competition against
other colleges around that area. Therefore, I think this objective deserves the rating of 5
as it has been clearly met as there are more students enrolling in the college which also
helped the college gain more popularity and gain competition against other colleges
around the area.
The second objective is to improve communication with parents and carers about
certain events in the college, any updates, and even certain deadlines. I would give this
a rating of 3 out of 5 as the objective has been somewhat met. This is because it has
somewhat improved communication with parents and carers about information of the
college but as there is competitions from other colleges, communication decreased and
people applying for events have also decreased. As everything is posted, parents and
students may feel like they do not really need more communication with the college. To
fully meet this objective, more creative content that allows room for communication will
need to be produced, this can be such as asking for opinions, activities, having call to
action buttons, and even encouraging parents to communicate from certain posts.
The third objective is for the college to gain more brand awareness after this
campaign. I would rate this a 5 out of 5 as the objective has been fully met. The
objective has fully been met as the college did gain a lot of brand awareness after this
campaign on Facebook and it has helped them gain a wide audience which include
students as well as parents. Brand awareness can be measured by looking how many
times their page has been viewed, likes, comments, and how many shares they have
gained which made other people aware of the college.
One of the objectives that was set to me was to provide the client with sufficient
information about the different channels which are available to meet their needs to
Alexia Dezso 2
