TEST BANK FOR
Introduction to Business Analytics 1st Edition Vernon J. Richardson Marcia
Weiden Chapter 1-11
Answers are at the End of Each Chapter
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A business process is a coordinated, standardized set of activities conducted by both people
and equipment to accomplish a specific business task.
⊚ true
⊚ false
2) A business analyst is a data scientist who collects data to help an organization make
effective business decisions.
⊚ true
⊚ false
3) Data is defined as information organized in a meaningful way to be useful to the user.
⊚ true
⊚ false
4) Information is defined as being data organized in a meaningful way to be useful to the user in
a given context.
⊚ true
⊚ false
5) A data scientist is a liaison between decision makers and business analysts.
⊚ true
⊚ false
6) Operations analytics uses business analytics to measure and improve the efficiency and
effectiveness of the company’s operations.
⊚ true
⊚ false
,7) The third step in the SOAR analytics model is to Access the data.
⊚ true
⊚ false
8) Exploratory data visualization is used to communicate results of the analysis to decision
makers and other stakeholders.
⊚ true
⊚ false
CHECK ALL THE APPLY. Choose all options that best completes the statement or
answers the question.
9) A visualization may be used to help with which component of the SOAR model?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
10) The difficulty a person faces in understanding a problem and making a decision as a
consequence of having too much data.
A) Data Complexity
B) Data Overload
C) Analytics Mindset
D) Data Challenges
11) Which step of the SOAR model would usually involve computing an average?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
12) Which step of the SOAR model most appropriately addresses the skill mentioned by EY’s
analytics mindset of “extract, transform and load relevant data”?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
,13) Use of a dashboard to track relevant outcomes would be consistent with which component of
the SOAR model?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
14) What type of question(s) works to explain “Why did net income increase even though sales
did not?”
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
15) What type of question is used in finding the level of sales needed to break even (exactly zero
profit)?
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
16) What type of question is “How long will it take for Christmas products to arrive at our stores
if we source the products from Mexico rather than Indonesia?”
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
, 17) Whats5types5ofs5questions5iss5“Shoulds5wes5sources5ours5productss5froms5Mexicos5r
athers5thans5Indonesia?”
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
18) Whats5types5ofs5questions5iss5predictings5whethers5borrowerss5wills5bes5ables5tos5repays5theirs5loan
s?
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
19) Whats5types5ofs5questions5iss5useds5ins5determinings5hows5tos5maximizes5revenuess5ifs5ther
es5iss5as5trades5wars5withs5anothers5country?
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
20) Whats5terms5iss5useds5tos5refers5tos5thes5accuracy,s5validitys5ands5consistencys5ofs5datas5use
ds5ands5storeds5overs5time?
A) Datas5veracity
B) Datas5integrity
C) Datas5quality
D) Truthfuls5data
21) Dashboardss5showings5currents5companys5performances5ares5usuallys5associateds5withs5whats
5types5ofs5updating?
A) Dynamic
B) Static
C) Opportunist
D) Monthly
Introduction to Business Analytics 1st Edition Vernon J. Richardson Marcia
Weiden Chapter 1-11
Answers are at the End of Each Chapter
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A business process is a coordinated, standardized set of activities conducted by both people
and equipment to accomplish a specific business task.
⊚ true
⊚ false
2) A business analyst is a data scientist who collects data to help an organization make
effective business decisions.
⊚ true
⊚ false
3) Data is defined as information organized in a meaningful way to be useful to the user.
⊚ true
⊚ false
4) Information is defined as being data organized in a meaningful way to be useful to the user in
a given context.
⊚ true
⊚ false
5) A data scientist is a liaison between decision makers and business analysts.
⊚ true
⊚ false
6) Operations analytics uses business analytics to measure and improve the efficiency and
effectiveness of the company’s operations.
⊚ true
⊚ false
,7) The third step in the SOAR analytics model is to Access the data.
⊚ true
⊚ false
8) Exploratory data visualization is used to communicate results of the analysis to decision
makers and other stakeholders.
⊚ true
⊚ false
CHECK ALL THE APPLY. Choose all options that best completes the statement or
answers the question.
9) A visualization may be used to help with which component of the SOAR model?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
10) The difficulty a person faces in understanding a problem and making a decision as a
consequence of having too much data.
A) Data Complexity
B) Data Overload
C) Analytics Mindset
D) Data Challenges
11) Which step of the SOAR model would usually involve computing an average?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
12) Which step of the SOAR model most appropriately addresses the skill mentioned by EY’s
analytics mindset of “extract, transform and load relevant data”?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
,13) Use of a dashboard to track relevant outcomes would be consistent with which component of
the SOAR model?
A) Specify the Question
B) Obtain the Data
C) Analyze the Data
D) Report the Results
14) What type of question(s) works to explain “Why did net income increase even though sales
did not?”
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
15) What type of question is used in finding the level of sales needed to break even (exactly zero
profit)?
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
16) What type of question is “How long will it take for Christmas products to arrive at our stores
if we source the products from Mexico rather than Indonesia?”
A) What happened? What is happening?
B) Why did it happen? What are the root causes of past results?
C) Will it happen in the future? What is the probability something will happen? Is it
forecastable?
D) What should we do based on what we expect will happen? How do we optimize our
performance based on potential constraints?
, 17) Whats5types5ofs5questions5iss5“Shoulds5wes5sources5ours5productss5froms5Mexicos5r
athers5thans5Indonesia?”
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
18) Whats5types5ofs5questions5iss5predictings5whethers5borrowerss5wills5bes5ables5tos5repays5theirs5loan
s?
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
19) Whats5types5ofs5questions5iss5useds5ins5determinings5hows5tos5maximizes5revenuess5ifs5ther
es5iss5as5trades5wars5withs5anothers5country?
A) Whats5happened?s5Whats5iss5happening?
B) Whys5dids5its5happen?s5Whats5ares5thes5roots5causess5ofs5pasts5results?
C) Wills5its5happens5ins5thes5future?s5Whats5iss5thes5probabilitys5somethings5wills5ha
ppen?s5Iss5its5forecastable?
D) Whats5shoulds5wes5dos5baseds5ons5whats5wes5expects5wills5happen?s5Hows5dos5wes5o
ptimizes5ours5performances5baseds5ons5potentials5constraints?
20) Whats5terms5iss5useds5tos5refers5tos5thes5accuracy,s5validitys5ands5consistencys5ofs5datas5use
ds5ands5storeds5overs5time?
A) Datas5veracity
B) Datas5integrity
C) Datas5quality
D) Truthfuls5data
21) Dashboardss5showings5currents5companys5performances5ares5usuallys5associateds5withs5whats
5types5ofs5updating?
A) Dynamic
B) Static
C) Opportunist
D) Monthly
