MGT 300 Neck Final Exam 2025
Comprehensive Questions And Verified
Answers/ Complete Solutions With
Rationales|Get It 100% Accurate!!
Older people get, the ___ willing they are to show their creativity - (ANSWER)less
Jesse Jackson - (ANSWER)"Both tears and sweat are salty, but they render a
different result. Tears will get you sympathy; sweat will get you change."
% of people who will adopt to changes differently (5) - (ANSWER)2%: innovators
14%: early adopters
34%: early majority
34%: late majority
16%: laggards
Define creativity - (ANSWER)Thinking up new ideas/things
Define innovation - (ANSWER)Process and act of introducing something new and
turning it into a useful product, service, or method of operation
Creativity versus innovation - (ANSWER)Creativity is thinking. Innovation is doing
(creativity + action)
,2
Innovation video
https://www.youtube.com/watch?v=CMAhptqk-4Q - (ANSWER)G.E. focus
forward: 'invisible bike helmet'
-raising venture capital
-bike accidents
-cars so yesterday
-scarf
The Deep Dive video: IDEO redesigning a shopping cart in 5 days, comp started in
'90s, beliefs about innovation - (ANSWER)-flat hierarchy/team leader is the best
with groups
-cross discipline teams
-it's all about ideas instead of titles/duration at the company
-they don't believe in tradition
-seeking out information & people
what is a deep dive? - (ANSWER)-1 conversation at a time
-no one is allowed to put down an idea ATM
-wild ideas are encouraged and demanded
-focused chaos
-long hours will make it happen
-split up into trial & error groups better than solo planning
, 3
-"adults" refocus group b/c of time constraints
IDEO's corporate culture - (ANSWER)this impacts their process and products
-playful, weird
-toys dpt biggest
-super cool
-have to warn clients before get into it
-easier to ask for forgiveness than permission + fail often to succeed earlier is a
motto
-offices have umbrellas hung up to block out screen glare
IDEO process; Art of Innovation by Kelley - (ANSWER)Innovation process stays the
same no matter the product.
1. Understanding: what you're looking at, how you want to improve X product
(i.e. i hate shopping carts because it's hard to maneuver in small aisles)
2. Observe: you go out and interview people, gather information
3. Visualize: ideas about what you think would improve X product (i.e. smaller
multiple wheels on shopping cart, easier maneuvering), visualize it: blueprints
4. Evaluate and refine: prototype, testing