Marketing exam Test Questions and Answers Rated A+
Marketing research is used when marketers
need insights into customer needs, product which of these is not a common failure in creating
preferences, buying behavior, satisfaction, and surveys?
many other things and the data is not readily
available. - ANSWER -True Asking too many questions
Failing to understand the survey population
The research question, when referred to in
marketing research, is the - ANSWER - Forgetting to introduce your survey -
primary goal of market research ANSWER -All of these are common failures
in creating surverys
Which is not a valuable research question:
A survey which often is just a single question,
How do customers rate our solutions against "How likely is it that you would recommend
competing solutions? [brand] to a friend or colleague?" and measures
customer experiences is called a -
What criteria do customers use when making ANSWER -NPS or Net Promoter Score
purchase decisions? Survery
How likely are our customers to recommend our
solutions? True or False: Customer behavior is the most
important thing that marketers attempt to
Which new product ideas would customers most measure through market research -
likely purchase? - ANSWER -all of these ANSWER -True
are valuable research questions
How does market segmentation provide value to
Exploratory research is useful when - marketers? - ANSWER -By allowing more
ANSWER -Marketers have many broad efficient marketing and by bringing more value to
research questions and need to narrow them the customer
down into more precise questions
Which answer below is an example of
pre-existing data is also known as - psychographic segmentation
ANSWER -secondary data
Marketing to women
which data is more expensive to collect? - Marketing to an engineer
ANSWER -Primary data
Marketing to ages 45-55
True or False: surveys are a type of market Marketing to regular gym goers -
research - ANSWER -true ANSWER -Marketing to regular gym goers
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Marketing research is used when marketers
need insights into customer needs, product which of these is not a common failure in creating
preferences, buying behavior, satisfaction, and surveys?
many other things and the data is not readily
available. - ANSWER -True Asking too many questions
Failing to understand the survey population
The research question, when referred to in
marketing research, is the - ANSWER - Forgetting to introduce your survey -
primary goal of market research ANSWER -All of these are common failures
in creating surverys
Which is not a valuable research question:
A survey which often is just a single question,
How do customers rate our solutions against "How likely is it that you would recommend
competing solutions? [brand] to a friend or colleague?" and measures
customer experiences is called a -
What criteria do customers use when making ANSWER -NPS or Net Promoter Score
purchase decisions? Survery
How likely are our customers to recommend our
solutions? True or False: Customer behavior is the most
important thing that marketers attempt to
Which new product ideas would customers most measure through market research -
likely purchase? - ANSWER -all of these ANSWER -True
are valuable research questions
How does market segmentation provide value to
Exploratory research is useful when - marketers? - ANSWER -By allowing more
ANSWER -Marketers have many broad efficient marketing and by bringing more value to
research questions and need to narrow them the customer
down into more precise questions
Which answer below is an example of
pre-existing data is also known as - psychographic segmentation
ANSWER -secondary data
Marketing to women
which data is more expensive to collect? - Marketing to an engineer
ANSWER -Primary data
Marketing to ages 45-55
True or False: surveys are a type of market Marketing to regular gym goers -
research - ANSWER -true ANSWER -Marketing to regular gym goers
1/3
