UARK MKTG 3633 Jensen Final (Exam
1-3 questions) questions well solved
exploratory; conclusive - correct answer ✔✔ Research designs may be broadly classified as
________ or ________.
respondent intelligence - correct answer ✔✔ According to your text, non-representativeness in
panels may arise because of all of the following except ________.
to understand which variables are the cause and which variables are the effect of a
phenomenon - correct answer ✔✔ Descriptive research is conducted for all of the following
reasons except ________.
Describe market characteristics or functions;
determine cause and effect relationships. - correct answer ✔✔ Which of the objectives below
would best represent conclusive research?
the consumer's attitude toward research - correct answer ✔✔ Which of the following is not a
consideration when making the decision to conduct marketing research?
mathematical model
graphical model
verbal model - correct answer ✔✔ A(n) ________ is a set of variables and their
interrelationships designed to represent, in whole or in part, some real system or process.
Panel - correct answer ✔✔ ________ refers to a sample of respondents who have agreed to
provide information at specified intervals over an extended period.
, cross-sectional design; longitudinal design - correct answer ✔✔ The question, "How did the
American people rate the performance of George W. Bush immediately after the war in
Afghanistan?" would be addressed using a ________. However, a ________ would be used to
address the question, "How did the American people change their view of Bush's performance
during the war in Afghanistan?"
descriptive research - correct answer ✔✔ Jerry and the team working on the Roger Tire
Company marketing research project are developing ways to test their hypothesis that drivers of
larger trucks prefer dual belted radial tires. What type of research are they conducting?
A cohort is a group of respondents who experience the same event within the same time
interval.
It is unlikely that any of the individuals studied at time one will also be in the sample at time
two.
The term cohort analysis refers to any study in which there are measures of some characteristics
of one or more cohorts at two or more points in time. - correct answer ✔✔ Which of the
following statements is true about cohort analysis?
sampling frame error - correct answer ✔✔ The variation between the population defined by the
researcher and the population as implied by the sampling frame (list) used is ________.
symptoms; underlying causes - correct answer ✔✔ The management decision problem focuses
on ________, while the marketing research problem focuses on ________.
define the problem more precisely - correct answer ✔✔ When trying to determine which
research design is best to choose, it is best to begin with exploratory research if the objective of
the research is to ________.
selecting the course of action to take in a given situation - correct answer ✔✔ Exploratory
research is used in all of the following cases except ________.
1-3 questions) questions well solved
exploratory; conclusive - correct answer ✔✔ Research designs may be broadly classified as
________ or ________.
respondent intelligence - correct answer ✔✔ According to your text, non-representativeness in
panels may arise because of all of the following except ________.
to understand which variables are the cause and which variables are the effect of a
phenomenon - correct answer ✔✔ Descriptive research is conducted for all of the following
reasons except ________.
Describe market characteristics or functions;
determine cause and effect relationships. - correct answer ✔✔ Which of the objectives below
would best represent conclusive research?
the consumer's attitude toward research - correct answer ✔✔ Which of the following is not a
consideration when making the decision to conduct marketing research?
mathematical model
graphical model
verbal model - correct answer ✔✔ A(n) ________ is a set of variables and their
interrelationships designed to represent, in whole or in part, some real system or process.
Panel - correct answer ✔✔ ________ refers to a sample of respondents who have agreed to
provide information at specified intervals over an extended period.
, cross-sectional design; longitudinal design - correct answer ✔✔ The question, "How did the
American people rate the performance of George W. Bush immediately after the war in
Afghanistan?" would be addressed using a ________. However, a ________ would be used to
address the question, "How did the American people change their view of Bush's performance
during the war in Afghanistan?"
descriptive research - correct answer ✔✔ Jerry and the team working on the Roger Tire
Company marketing research project are developing ways to test their hypothesis that drivers of
larger trucks prefer dual belted radial tires. What type of research are they conducting?
A cohort is a group of respondents who experience the same event within the same time
interval.
It is unlikely that any of the individuals studied at time one will also be in the sample at time
two.
The term cohort analysis refers to any study in which there are measures of some characteristics
of one or more cohorts at two or more points in time. - correct answer ✔✔ Which of the
following statements is true about cohort analysis?
sampling frame error - correct answer ✔✔ The variation between the population defined by the
researcher and the population as implied by the sampling frame (list) used is ________.
symptoms; underlying causes - correct answer ✔✔ The management decision problem focuses
on ________, while the marketing research problem focuses on ________.
define the problem more precisely - correct answer ✔✔ When trying to determine which
research design is best to choose, it is best to begin with exploratory research if the objective of
the research is to ________.
selecting the course of action to take in a given situation - correct answer ✔✔ Exploratory
research is used in all of the following cases except ________.
