COM3707
ASSIGNMENT 4
SEMESTER 2 2025
(Answer Guide) 170595
– Due 25 September
2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, 1
COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25
September 2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
Title: Critical Analysis of Political Communication in the Media Context ................................ 2
Introduction ............................................................................................................................................... 2
2. THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA .................................. 2
2.1 Five Functions of the Communication Media in ‘Ideal-Type’ Democratic Societies.............. 2
2.2 Shortcomings of Political Structures and the Media Environment ........................................... 4
2.3 The Role of the Media Towards Democracy (200 Words) ........................................................ 5
2.4 Three Categories of Politics and Media Production ................................................................... 6
3. THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING ....................................................... 7
3.1 Definition, Overview and Critical Discussion of Political Advertising ....................................... 7
3.2 Image Management: Concept and Importance .......................................................................... 8
3.3 Argument Against Political Advertising ........................................................................................ 8
3.4 Argument For Political Advertising ................................................................................................ 9
3.5 Case Study: Political Advertisement ............................................................................................. 9
4. CONCLUSION ..................................................................................................................................... 10
5. SELF-ASSESSMENT AND REFLECTION ..................................................................................... 11
References ................................................................................................................................................ 12
ASSIGNMENT 4
SEMESTER 2 2025
(Answer Guide) 170595
– Due 25 September
2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, 1
COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25
September 2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
Title: Critical Analysis of Political Communication in the Media Context ................................ 2
Introduction ............................................................................................................................................... 2
2. THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA .................................. 2
2.1 Five Functions of the Communication Media in ‘Ideal-Type’ Democratic Societies.............. 2
2.2 Shortcomings of Political Structures and the Media Environment ........................................... 4
2.3 The Role of the Media Towards Democracy (200 Words) ........................................................ 5
2.4 Three Categories of Politics and Media Production ................................................................... 6
3. THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING ....................................................... 7
3.1 Definition, Overview and Critical Discussion of Political Advertising ....................................... 7
3.2 Image Management: Concept and Importance .......................................................................... 8
3.3 Argument Against Political Advertising ........................................................................................ 8
3.4 Argument For Political Advertising ................................................................................................ 9
3.5 Case Study: Political Advertisement ............................................................................................. 9
4. CONCLUSION ..................................................................................................................................... 10
5. SELF-ASSESSMENT AND REFLECTION ..................................................................................... 11
References ................................................................................................................................................ 12
