WGU Sales Management D099 – Pre-
Assessment Final Exam (2025–2026) –
Complete Questions & Answers|
GRADED A+
A retailer is advertising its new product line and has
designed a campaign that includes social media
advertising, print promotional pieces, online
promotions, and a special product launch event.
Which concept is the retailer using to promote its
new product line?
Relationship selling
Integrated marketing communications
Buyer journey
Marketing research - ANSWER-Integrated
marketing communications
,A salesperson wants to get to know a prospective
customer by establishing ongoing communication to
ensure current as well as future sales. Which sales
approach is the salesperson using?
Transactional
Relationship
Adaptive
Direct - ANSWER-Relationship
A salesperson prepares for a customer meeting by
reviewing the number of products the customer
has purchased since the company started. The
salesperson decides to open the conversation by
reviewing how the company has consistently
provided a trusted product since the start of the
customer relationship
,.How does this salesperson's approach help achieve
sales goals?
It emphasizes company value to the customer It
analyzes return on customer investment
It evaluates the cost of customer investment
It calculates net customer profit - ANSWER-It
emphasizes company value to the customer
Every semester, a nationally known textbook
company's salesperson visits each professor at a
college to show what the company offers in the
subject that the professor teaches. The salesperson
hopes the professors will adopt the book for use in
the next academic year. Which type of salesperson
role does this scenario illustrate?
Trade
Prospector
, Missionary
Technical - ANSWER-Missionary
A small company manufactures automobile hood
ornaments and sells them in a small store located at
one end of the factory. Which type of sales channel
is being used by this company?
Direct
Distributor
Agent
Wholesale - ANSWER-Direct
How does empathy contribute to building a good
relationship with a customer?
By sharing beliefs with clients to build interactions
based on mutual interests
Assessment Final Exam (2025–2026) –
Complete Questions & Answers|
GRADED A+
A retailer is advertising its new product line and has
designed a campaign that includes social media
advertising, print promotional pieces, online
promotions, and a special product launch event.
Which concept is the retailer using to promote its
new product line?
Relationship selling
Integrated marketing communications
Buyer journey
Marketing research - ANSWER-Integrated
marketing communications
,A salesperson wants to get to know a prospective
customer by establishing ongoing communication to
ensure current as well as future sales. Which sales
approach is the salesperson using?
Transactional
Relationship
Adaptive
Direct - ANSWER-Relationship
A salesperson prepares for a customer meeting by
reviewing the number of products the customer
has purchased since the company started. The
salesperson decides to open the conversation by
reviewing how the company has consistently
provided a trusted product since the start of the
customer relationship
,.How does this salesperson's approach help achieve
sales goals?
It emphasizes company value to the customer It
analyzes return on customer investment
It evaluates the cost of customer investment
It calculates net customer profit - ANSWER-It
emphasizes company value to the customer
Every semester, a nationally known textbook
company's salesperson visits each professor at a
college to show what the company offers in the
subject that the professor teaches. The salesperson
hopes the professors will adopt the book for use in
the next academic year. Which type of salesperson
role does this scenario illustrate?
Trade
Prospector
, Missionary
Technical - ANSWER-Missionary
A small company manufactures automobile hood
ornaments and sells them in a small store located at
one end of the factory. Which type of sales channel
is being used by this company?
Direct
Distributor
Agent
Wholesale - ANSWER-Direct
How does empathy contribute to building a good
relationship with a customer?
By sharing beliefs with clients to build interactions
based on mutual interests
