UCF MAR 3023 EXAM 1 – MASSIAH
EXAM QUESTIONS WITH 100%
CORRECT ANSWERS | LATEST
VERSION 2025/2026.
True - ANS Value is what you get for what you give.
Value-Based Marketing - ANS Serena studies her customer profiles, market research data,
complaints, and other information, attempting to better understand what her customers want.
Serena most likely operates in the __________ era of marketing.
Expanding from offering just goods to also services. - ANS Four Winds Art Gallery recently
began offering appraisals of customers' art collections, in addition to continuing to sell
paintings. Four Winds is:
Marketing Mix - ANS The _____ consists of the product, price, place, and promotion of an
offering.
Social Media - ANS A national hotel chain engages in conversations with its customers
through Facebook and even allows them to book their hotel reservations through its Facebook
page. This is an example of marketing using:
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, Segments - ANS Crest toothpaste targets different consumer _____ by offering different
types of toothpaste for smokers than it does for children based on their differing needs and
wants.
Customer Relationship Management - ANS A business philosophy and set of strategies,
programs, and systems that focus on identifying and building loyalty among the firm's most
valued customers is known as
Price - ANS Which of the following marketing mix variables is involved in the capture of value
in the marketing exchange?
Marketing Analytics - ANS Kroger collects massive amounts of data about how, when, why,
where, and what people buy, and then analyzes those data to better serve its customers. This
refers to
Thoughtful Planning - ANS Rather than being just a random activity, good marketing requires
_____ in determining appropriate actions to produce sound decisions.
Needs and Wants - ANS Understanding consumers' _____ is fundamental to marketing
success.
Constantly measuring the benefits that customers receive against the costs of offerings. -
ANS Which of the following is one of the core practices among value-oriented marketers?
Promotion - ANS When marketers communicate the value proposition, it involves the _____
element of the marketing mix.
Ideas - ANS A group that sponsors bike helmet poster contests for children to promote
bicycle safety is providing which of the following marketing offerings?
2 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
EXAM QUESTIONS WITH 100%
CORRECT ANSWERS | LATEST
VERSION 2025/2026.
True - ANS Value is what you get for what you give.
Value-Based Marketing - ANS Serena studies her customer profiles, market research data,
complaints, and other information, attempting to better understand what her customers want.
Serena most likely operates in the __________ era of marketing.
Expanding from offering just goods to also services. - ANS Four Winds Art Gallery recently
began offering appraisals of customers' art collections, in addition to continuing to sell
paintings. Four Winds is:
Marketing Mix - ANS The _____ consists of the product, price, place, and promotion of an
offering.
Social Media - ANS A national hotel chain engages in conversations with its customers
through Facebook and even allows them to book their hotel reservations through its Facebook
page. This is an example of marketing using:
1 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Segments - ANS Crest toothpaste targets different consumer _____ by offering different
types of toothpaste for smokers than it does for children based on their differing needs and
wants.
Customer Relationship Management - ANS A business philosophy and set of strategies,
programs, and systems that focus on identifying and building loyalty among the firm's most
valued customers is known as
Price - ANS Which of the following marketing mix variables is involved in the capture of value
in the marketing exchange?
Marketing Analytics - ANS Kroger collects massive amounts of data about how, when, why,
where, and what people buy, and then analyzes those data to better serve its customers. This
refers to
Thoughtful Planning - ANS Rather than being just a random activity, good marketing requires
_____ in determining appropriate actions to produce sound decisions.
Needs and Wants - ANS Understanding consumers' _____ is fundamental to marketing
success.
Constantly measuring the benefits that customers receive against the costs of offerings. -
ANS Which of the following is one of the core practices among value-oriented marketers?
Promotion - ANS When marketers communicate the value proposition, it involves the _____
element of the marketing mix.
Ideas - ANS A group that sponsors bike helmet poster contests for children to promote
bicycle safety is providing which of the following marketing offerings?
2 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
