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1 of 34
Term
What is brand identity?
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How a company designs their What a company guarantees about
product packaging their product
, What a company wants the
customers to think about What a company expects from
their product their employees
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2 of 34
Term
How many years of experience does a marketing manager have?
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advanced level around 10-12 entry level around 1-2
senior level around 6-8 3-4 years
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3 of 34
Term
What is the second product development stage?
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, Testing - evaluating the idea Research - Idea is discussed
externally internally and feedback is
sought
Marketing - promoting the idea to Design - creating a detailed
customers product blueprint
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4 of 34
Term
What growth strategy is being used when a company develops a old
product for a old market?
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Brand Extension Market Segmentation
Diversification Market Penetration
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5 of 34
Term
What is the seventh product development stage?