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**YImmediateYDownload
**YSwiftYResponse
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**YExcelYFilesYincluded
, INSTRUCTOR’SYMANUA
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ChapterY1:YUnderstandingYandYManagingYToday’sYBusinessYEnterprise
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LearningYObjectives
ThisYchapterYisYdesignedYtoYprovideYstudentsYwith:
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1-1
, INSTRUCTOR’SYMANUA
L
2. AnYoverviewYofYtheYmajorYcomponentsYofYaYbusinessYmodelYandYhowYtheirYsucces
sful
1-2
, INSTRUCTOR’SYMANUA
L
developmentYandYexecutionYdeterminesYbusinessYperformance
3. AnYawarenessYofYtheYoverarchingYroleYofYtheYbusinessYownerYorY“C-
suite”YmanagementYteam
4. AnYunderstandingYofYhowYbusinessesYplan
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AppendixYBY–YTheYBusinessYModelYandYProfitability
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1-3
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**YImmediateYDownload
**YSwiftYResponse
**YAllYChaptersYincluded
**YExcelYFilesYincluded
, INSTRUCTOR’SYMANUA
L
ChapterY1:YUnderstandingYandYManagingYToday’sYBusinessYEnterprise
ChapterYSummary
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inYwhichYbusinessesYstriveYtoYmaintainYtheirYviabilityYandYrelevancyYthroughYinteracti
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LearningYObjectives
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1-1
, INSTRUCTOR’SYMANUA
L
2. AnYoverviewYofYtheYmajorYcomponentsYofYaYbusinessYmodelYandYhowYtheirYsucces
sful
1-2
, INSTRUCTOR’SYMANUA
L
developmentYandYexecutionYdeterminesYbusinessYperformance
3. AnYawarenessYofYtheYoverarchingYroleYofYtheYbusinessYownerYorY“C-
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1-3
