MKTG 367 Chapter 9 Test Questions Answered Correctly Latest Update 2025-2026
Which of the following provides learning experiences that affect the type of lifestyle people seek
and the products they consume?
A) culture
B) family
C) friends
D) mass media
E) all of the above - Answers all of the above
Any change in the content or organization of long-term memory or behavior is known as _____.
A) marketing
B) learning
C) cognition
D) information processing
E) repositioning - Answers learning
A series of activities by which stimuli are perceived, transformed into information, and stored is
called _____.
A) marketing
B) interpretation
C) learning
D) information processing
E) positioning - Answers information processing
_____ is the total accumulation of prior learning experiences.
A) Memory
B) Brand image
C) Brand equity
D) Information processing
,E) Positioning - Answers Memory
Which of the following are the two interrelated components of memory?
A) primary and secondary memory
B) conditioned and unconditioned memory
C) operant and classical memory
D) short-term and long-term memory
E) implied and explicit memory - Answers short-term and long-term memory
Which component of memory is also referred to as working memory and is that portion of total
memory that is currently activated or in use?
A) short-term memory
B) long-term memory
C) primary memory
D) secondary memory
E) transient memory - Answers short-term memory
Which portion of total memory is devoted to permanent information storage?
A) short-term memory
B) long-term memory
C) primary memory
D) secondary memory
E) established memory - Answers long-term memory
Which of the following statements is FALSE regarding short-term memory (STM)?
A) STM is short-lived.
B) STM has limited capacity.
C) STM is a static structure.
D) Elaborative activities occur in STM
E) STM is also called working memory. - Answers STM is a static structure.
, Which of the following refers to the continual repetition of a piece of information in order to hold
it in current memory for use in problem solving or transferal to long-term memory?
A) schema
B) scripts
C) imagery
D) maintenance rehearsal
E) chunking - Answers maintenance rehearsal
Nick looked up a phone number in the telephone directory, and instead of writing it down, he
kept repeating it to himself over and over until he could punch the numbers and make the call.
Which of the following describes what Nick was doing?
A) developing a schema
B) developing a script
C) employing imagery
D) maintenance rehearsal
E) chunking information - Answers maintenance rehearsal
The capacity of STM is thought to be in the range of _____ bits of information.
A) 1 to 2
B) 3 to 5
C) 5 to 9
D) 10 to 14
E) 15 to 20 - Answers 5 to 9
Organizing individual items into groups of related items that can be processed as a single unit is
called _____.
A) chunking
B) maintenance rehearsal
C) zipping
D) minimizing
Which of the following provides learning experiences that affect the type of lifestyle people seek
and the products they consume?
A) culture
B) family
C) friends
D) mass media
E) all of the above - Answers all of the above
Any change in the content or organization of long-term memory or behavior is known as _____.
A) marketing
B) learning
C) cognition
D) information processing
E) repositioning - Answers learning
A series of activities by which stimuli are perceived, transformed into information, and stored is
called _____.
A) marketing
B) interpretation
C) learning
D) information processing
E) positioning - Answers information processing
_____ is the total accumulation of prior learning experiences.
A) Memory
B) Brand image
C) Brand equity
D) Information processing
,E) Positioning - Answers Memory
Which of the following are the two interrelated components of memory?
A) primary and secondary memory
B) conditioned and unconditioned memory
C) operant and classical memory
D) short-term and long-term memory
E) implied and explicit memory - Answers short-term and long-term memory
Which component of memory is also referred to as working memory and is that portion of total
memory that is currently activated or in use?
A) short-term memory
B) long-term memory
C) primary memory
D) secondary memory
E) transient memory - Answers short-term memory
Which portion of total memory is devoted to permanent information storage?
A) short-term memory
B) long-term memory
C) primary memory
D) secondary memory
E) established memory - Answers long-term memory
Which of the following statements is FALSE regarding short-term memory (STM)?
A) STM is short-lived.
B) STM has limited capacity.
C) STM is a static structure.
D) Elaborative activities occur in STM
E) STM is also called working memory. - Answers STM is a static structure.
, Which of the following refers to the continual repetition of a piece of information in order to hold
it in current memory for use in problem solving or transferal to long-term memory?
A) schema
B) scripts
C) imagery
D) maintenance rehearsal
E) chunking - Answers maintenance rehearsal
Nick looked up a phone number in the telephone directory, and instead of writing it down, he
kept repeating it to himself over and over until he could punch the numbers and make the call.
Which of the following describes what Nick was doing?
A) developing a schema
B) developing a script
C) employing imagery
D) maintenance rehearsal
E) chunking information - Answers maintenance rehearsal
The capacity of STM is thought to be in the range of _____ bits of information.
A) 1 to 2
B) 3 to 5
C) 5 to 9
D) 10 to 14
E) 15 to 20 - Answers 5 to 9
Organizing individual items into groups of related items that can be processed as a single unit is
called _____.
A) chunking
B) maintenance rehearsal
C) zipping
D) minimizing
