SLM 273 Exam 2 questions with
complete solutions already passed
Primary roles and functions of mass media - correct answer ✔✔informing, creating, influence,
entertaining, delivering, telling, reinforcing
symbiotic relationship - correct answer ✔✔mutually beneficial relationship between 2 entities
convergence - correct answer ✔✔joining of parts
Demassification - correct answer ✔✔to divide a social unit into its component parts
1930's radio importance - correct answer ✔✔became a widely available distraction from daily
struggle
Actuality sound - correct answer ✔✔sounds we hear as if we were at the event
olympics ratings juggernaut - correct answer ✔✔Average over 27 million viewers across all
platforms
year of ESPN debut - correct answer ✔✔1979
Digital Sport Media - correct answer ✔✔sport media content, that can be created, modified,
viewed, and distributed through digital/electronic platforms
, interent is... - correct answer ✔✔Immediate and instantaneous. Has up to the minute
information
percentage of U.S. adults that use internet - correct answer ✔✔90%
Emerging and social media in sport - correct answer ✔✔internet, social media, emerging
technologies (wireless tech, blogs, video on demand, podcasts)
Searching - correct answer ✔✔refers to a more detailed and strategic process that is often
facilitated by professionals who serve as liaisons between users and the database being
searched
Browsing - correct answer ✔✔is characterized by more simplistic queries in which several
documents are returned and people browse through the documents to find the ones that are
most pertinent to the desired information. Browsing has been characterized as "navigating
through linked chains of hyperlinked documents"
Heuristic Search - correct answer ✔✔is conducted with low deliberation, meaning that the
individual uses hyperlinks to navigate the web
Analytical Search - correct answer ✔✔involves an element of planning and relies heavily on
search engines. Heuristic searches are based on trial and error, whereas analytical searches are
more focused or more strategic and therefore often require more cognitive effort.
percentage of people who judge credibility on website design - correct answer ✔✔75%
5 features of Internet usability - correct answer ✔✔Learnability
Efficiency
Memorability
complete solutions already passed
Primary roles and functions of mass media - correct answer ✔✔informing, creating, influence,
entertaining, delivering, telling, reinforcing
symbiotic relationship - correct answer ✔✔mutually beneficial relationship between 2 entities
convergence - correct answer ✔✔joining of parts
Demassification - correct answer ✔✔to divide a social unit into its component parts
1930's radio importance - correct answer ✔✔became a widely available distraction from daily
struggle
Actuality sound - correct answer ✔✔sounds we hear as if we were at the event
olympics ratings juggernaut - correct answer ✔✔Average over 27 million viewers across all
platforms
year of ESPN debut - correct answer ✔✔1979
Digital Sport Media - correct answer ✔✔sport media content, that can be created, modified,
viewed, and distributed through digital/electronic platforms
, interent is... - correct answer ✔✔Immediate and instantaneous. Has up to the minute
information
percentage of U.S. adults that use internet - correct answer ✔✔90%
Emerging and social media in sport - correct answer ✔✔internet, social media, emerging
technologies (wireless tech, blogs, video on demand, podcasts)
Searching - correct answer ✔✔refers to a more detailed and strategic process that is often
facilitated by professionals who serve as liaisons between users and the database being
searched
Browsing - correct answer ✔✔is characterized by more simplistic queries in which several
documents are returned and people browse through the documents to find the ones that are
most pertinent to the desired information. Browsing has been characterized as "navigating
through linked chains of hyperlinked documents"
Heuristic Search - correct answer ✔✔is conducted with low deliberation, meaning that the
individual uses hyperlinks to navigate the web
Analytical Search - correct answer ✔✔involves an element of planning and relies heavily on
search engines. Heuristic searches are based on trial and error, whereas analytical searches are
more focused or more strategic and therefore often require more cognitive effort.
percentage of people who judge credibility on website design - correct answer ✔✔75%
5 features of Internet usability - correct answer ✔✔Learnability
Efficiency
Memorability
