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Summary

Marketing 1 – Handgeschreven Samenvatting Vastgoedkunde (Boek + Hoorcolleges) – Behaald met een 8

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Uploaded on
13-09-2025
Written in
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Dit document is Deel C van de handgeschreven samenvatting van Marketing Vastgoed (Boek + Hoorcolleges, Marketing 1, HBO Vastgoedkunde). Omdat de complete samenvatting te groot was, is deze opgesplitst in drie delen: A, B en C. Samen vormen deze drie bestanden de volledige en uitgebreide samenvatting van het boek en de colleges. Let op: bekijk ook de voordeelbundel, waarin deel A, B en C samen als complete samenvatting verkrijgbaar zijn. Deze samenvatting is overzichtelijk en tentamengericht geschreven en is eerder behaald met een 8. Perfect om efficiënt te studeren en je tentamen Marketing 1 met vertrouwen te maken. Stuur gerust een bericht bij vragen!

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Institution
Saxion Hogeschool (Saxion)
Course
Marketing 1 (L.21528)

Content preview

Product niveaus levitt 1980
,


-


een
goede marketeer weet dat hij :



-




nuttigheden verhoopt
niet kan inspelen op alle
-




gezochte nuttigheden
-
heuzes maken


·
5 productie niveaus




Productie mit
doormiddel van de productie mix kan de aanbiedersturen op totaal aanbod' en


zich onderscheiden van de concurrentie .




· merk

, -merkbeslissingen
-

wel of geen merk ?
-
merk voeren onder welke vlag ?




-
Amerh
-

B merk eigen merk AH

- merh All basis
-

D merk distribuanten merken witte merken
,


-
welke merknaampolitieh ?




· service >
-




dienstverlenings activiteiten

·

garantie

· kwaliteit
-
technische benadering voldoen aan specificaties
-
afnemers georiënteerde benadering

·

verpakking
-




vergemakkelijken van vervoer ,
opslag en
handeling
-
herkenbaarheid en opvallendheid
-




bescherming
-




gebruiks gemah
-
informatie
Emotional appeal
positionering
-




-verhoop bevordering
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Connected book

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Jan Buist Marketing Vastgoed (voor HBO Vastgoedopleidingen en overige beroepsopleidingen vastgoed en makelaardij)
  • Unknown
  • 9789082983890
  • 3

Written for

Institution
Saxion Hogeschool (Saxion)
Study
Vastgoed en Makelaardij
Course
Marketing 1 (L.21528)

Document information

Summarized whole book?
Yes
Uploaded on
September 13, 2025
Number of pages
12
Written in
2024/2025
Type
SUMMARY

Subjects

  • vastgoedkunde
  • marketing 1
  • vastgoedmarketing
  • handgeschreven
  • samenvatting
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