Page |1
MKT 3413 EXAM 3 CH 14| MKT 3413 CHAPTER
3 EXAM PRACTICE QUESTIONS WITH
VERIFIED SOLUTIONS 2025/2026 NEW UPDATE
EXAM CURRENTLY TESTED AND
APPROVED!!
A table that contains the raw counts of various relationships possible in a cross-
tabulation is called:
A) a frequencies table
B) a possibility table
C) a Boolean possibility table
D) a frequent Boolean possibility table
E) a stacked bar table --CORRECT ANSWER--A
Assume the regression equation is y=$75 + $25x and we are predicting the
weekly grocery expenditures where x=number of family members. How much
would a family of 4 spend on groceries per week?
A) $700
B) $400
C) $175
D) $100
E) $425 --CORRECT ANSWER--C
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Assume you run a correlation analysis and your XL Data Analyst informs you
that you have a significant relationship. What can you use to determine how
strong the relationship is?
A) the strength coefficient, which ranges from 1 to 10, with 10 being the
strongest
B) the strength coefficient, which ranges from 1 to 5, with 5 being the strongest
C) the size of the correlation coefficient
D) the size of the beta
E) none of the above; correlation is not measured in terms of strength --
CORRECT ANSWER--C
________ are the totals observed by counting the number of respondents who
are in each cross-tabulation cell.
A) Observed frequencies
B) Expected frequencies
C) Cell column totals
D) Cell row totals
E) Grand totals --CORRECT ANSWER--A
________ is defined as the amount of change in one variable systematically
associated with a change in another variable.
A) Correspondence
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B) Covariation
C) Covariable change analysis
D) An alpha relationship
E) A beta relationship --CORRECT ANSWER--B
________ is the analytical technique that assesses the statistical significance of
categorical variable relationships.
A) A stacked pie chart
B) Cross-tabulation analysis
C) Cross-label analysis
D) Cross-category analysis
E) A stacked bar chart --CORRECT ANSWER--B
________ is the examination of frequencies for two categorical variables in a
cross-tabulation table to determine whether the variables have a significant
relationship.
A) Chi-square analysis
B) Correlation
C) ANOVA
D) Regression
E) MANOVA --CORRECT ANSWER--A
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A ________ (where the target variable is clearly indicated, probably in the title,
and the statistically significant positive and negative correlations are identified
and separated) is suggested when presenting correlation findings.
A) table
B) cross-tabulation table
C) lengthy discussion
D) graph
E) none of the above; there is no "best" communication vehicle for cross-
tabulation analysis. --CORRECT ANSWER--A
A ________ is a consistent and systematic linkage between the levels or labels
for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship --CORRECT ANSWER--E
A ________ is defined as one that is scaled with a categorical 0-versus-1 coding
scheme.
A) screening variable
B) dummy independent variable
C) standardized beta coefficient
MKT 3413 EXAM 3 CH 14| MKT 3413 CHAPTER
3 EXAM PRACTICE QUESTIONS WITH
VERIFIED SOLUTIONS 2025/2026 NEW UPDATE
EXAM CURRENTLY TESTED AND
APPROVED!!
A table that contains the raw counts of various relationships possible in a cross-
tabulation is called:
A) a frequencies table
B) a possibility table
C) a Boolean possibility table
D) a frequent Boolean possibility table
E) a stacked bar table --CORRECT ANSWER--A
Assume the regression equation is y=$75 + $25x and we are predicting the
weekly grocery expenditures where x=number of family members. How much
would a family of 4 spend on groceries per week?
A) $700
B) $400
C) $175
D) $100
E) $425 --CORRECT ANSWER--C
, Page |2
Assume you run a correlation analysis and your XL Data Analyst informs you
that you have a significant relationship. What can you use to determine how
strong the relationship is?
A) the strength coefficient, which ranges from 1 to 10, with 10 being the
strongest
B) the strength coefficient, which ranges from 1 to 5, with 5 being the strongest
C) the size of the correlation coefficient
D) the size of the beta
E) none of the above; correlation is not measured in terms of strength --
CORRECT ANSWER--C
________ are the totals observed by counting the number of respondents who
are in each cross-tabulation cell.
A) Observed frequencies
B) Expected frequencies
C) Cell column totals
D) Cell row totals
E) Grand totals --CORRECT ANSWER--A
________ is defined as the amount of change in one variable systematically
associated with a change in another variable.
A) Correspondence
, Page |3
B) Covariation
C) Covariable change analysis
D) An alpha relationship
E) A beta relationship --CORRECT ANSWER--B
________ is the analytical technique that assesses the statistical significance of
categorical variable relationships.
A) A stacked pie chart
B) Cross-tabulation analysis
C) Cross-label analysis
D) Cross-category analysis
E) A stacked bar chart --CORRECT ANSWER--B
________ is the examination of frequencies for two categorical variables in a
cross-tabulation table to determine whether the variables have a significant
relationship.
A) Chi-square analysis
B) Correlation
C) ANOVA
D) Regression
E) MANOVA --CORRECT ANSWER--A
, Page |4
A ________ (where the target variable is clearly indicated, probably in the title,
and the statistically significant positive and negative correlations are identified
and separated) is suggested when presenting correlation findings.
A) table
B) cross-tabulation table
C) lengthy discussion
D) graph
E) none of the above; there is no "best" communication vehicle for cross-
tabulation analysis. --CORRECT ANSWER--A
A ________ is a consistent and systematic linkage between the levels or labels
for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship --CORRECT ANSWER--E
A ________ is defined as one that is scaled with a categorical 0-versus-1 coding
scheme.
A) screening variable
B) dummy independent variable
C) standardized beta coefficient
