ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 15 SEPTEMBER 2025
, Strategic Implementation and Control IIIB
Question 1
“Organisations will not survive over the long term without the ability to learn and
adapt to changing environments.”
1.1 Five mechanisms organisations use to become learning organisations —
applied to Michelin
Note: For each mechanism I identify it (1 mark) and apply it to Michelin (1 mark).
1. Structured reflection and learning from operations (single- and double-loop
learning)
o Identification: Organisations create mechanisms to reflect on operations,
identify errors, and adjust processes or underlying assumptions
(single/double-loop learning).
o Application to Michelin: After the 2009 performance trough and recognition
that a pyramidal, command-and-control structure was unfit for modern
realities, Michelin (under CEO Jean-Dominique Senard) initiated reflection
on operating assumptions — moving from strict top-down control to
decentralised decision-making. This was double-loop learning: changing
not just actions but management assumptions about control and
autonomy.
2. Decentralisation and empowerment (delegation of decision rights)
o Identification: Giving teams and lower-level managers authority to make
decisions fosters real-time learning and faster adaptation.
o Application to Michelin: Senard’s restructuring gave shop-floor teams and
managers autonomy to plan production schedules, set targets, and
allocate tasks — enabling faster local problem-solving and continuous
improvement in safety and waste reduction. The shift to lean/flat structures
institutionalised learning at the point of work.
3. Cross-functional teams and knowledge-sharing networks