2 (COMPLETE
ANSWERS) Semester
2 2025 - DUE 30
September 2025
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,Foreign Exchange Market Strategies for Established Banks
Established financial institutions currently profiting from the traveler's foreign exchange market
face significant disruption from newer fintech solutions like multi-currency accounts and peer-
to-peer (P2P) currency exchange. To prevent losing these profits, they have several strategic
options, each with its own risks and benefits.
Strategic Options, Risks, and Benefits
1. Develop and Offer Competing Digital Solutions:
o Description: Established banks could invest in developing their own multi-
currency accounts and P2P exchange platforms, leveraging their existing
customer base and financial infrastructure.
o Benefits:
Customer Retention: Offers existing customers familiar and convenient
alternatives, reducing the likelihood of them switching to disruptors.
Revenue Stream Diversification: Creates new income streams from
transaction fees and potentially data analytics.
Brand Reinforcement: Positions the bank as innovative and responsive
to market changes.
Leverages Existing Trust: Customers may trust established banks more
than new fintech companies for financial transactions.
o Risks:
High Development Costs: Significant investment in technology, software
development, and talent is required.
Slow Time to Market: Large institutions can be slower to develop and
deploy new technologies compared to agile fintech startups.
Internal Resistance: Existing business units that benefit from current
foreign exchange models might resist internal competition.
Cannibalization: New digital offerings might undercut their existing,
more profitable foreign exchange services.
,2. Acquire or Partner with Fintech Innovators:
o Description: Instead of building from scratch, established banks could acquire
promising fintech companies offering multi-currency accounts or P2P solutions,
or form strategic partnerships.
o Benefits:
Rapid Market Entry: Quickly gain access to proven technology and a
customer base.
Reduced Development Risk: Acquiring an existing solution bypasses the
uncertainties of in-house development.
Synergy Opportunities: Combine the fintech's agility with the bank's
resources, regulatory expertise, and customer reach.
Talent Acquisition: Gain access to specialized talent from the acquired
company.
o Risks:
High Acquisition Costs: Valuations for successful fintechs can be very
high.
Integration Challenges: Merging cultures, systems, and processes can be
complex and disruptive.
Loss of Agility: The acquired entity might lose its innovative edge once
integrated into a larger, more bureaucratic structure.
Regulatory Hurdles: Acquisitions may face scrutiny from financial
regulators.
3. Enhance Existing Foreign Exchange Services:
o Description: Banks could try to improve their current offerings by reducing
margins, increasing transparency, offering better rates for surplus currency, or
adding value-added services for travelers (e.g., travel insurance, currency
calculators).
o Benefits:
Lower Disruption to Current Operations: Minimal changes to existing
systems and business models.
Leverages Existing Infrastructure: Utilizes current branches, staff, and
systems.
Appeals to a Segment of Travelers: Some travelers may still prefer the
simplicity and personal touch of traditional banking.
, o Risks:
May Not Be Enough: The fundamental advantages of P2P and multi-
currency accounts (lower fees, better rates for both buy and sell) may be
difficult to match.
Reduced Profitability: Lowering margins directly impacts current
revenue.
Difficulty Competing on Price: Fintechs often operate with lower
overheads, making it hard for banks to compete solely on price.
Perception of Being Outdated: May be seen as a defensive move rather
than genuine innovation.
4. Lobby for Regulatory Intervention:
o Description: Established banks could lobby for regulations that create a more
level playing field, perhaps by imposing stricter compliance or capital
requirements on new fintech entrants, or by seeking to classify them as traditional
financial institutions.
o Benefits:
Slows Down Disruptors: Creates barriers to entry and expansion for new
players.
Leverages Existing Relationships: Banks often have established
channels for engaging with regulators.
o Risks:
Public Backlash: Can be perceived as anti-competitive and protectionist.
Uncertain Outcome: Regulatory changes are not guaranteed and can be
slow.
Ethical Concerns: May be seen as trying to stifle innovation rather than
compete on merit.
Focus Shifts from Innovation: Diverts resources and attention from
developing competitive products.
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