ESB Test 4 Questions and Answers
The owner of a beauty salon has had a successful business for ten years. She now feels she
needs to focus attention on business sustainability because the number of sales have dropped
rapidly over the last year. Which action should be taken to enhance the sustainability of her
business? - ANSWERS -determine the factors driving sales
Nichole has invented a new cake decorating device. She has been selling the product for a while,
but due to an increase in production costs she will barely break even. Which item should be
addressed in Nichole's supply chain? - ANSWERS -negotiated costs
A nonprofit organization needs a new director with at least 10 years experience. The
organization has only been around for a year. Which factor could hinder the hiring process ? -
ANSWERS -can the organization afford an attractive salary?
As a musician, Susan writes and records music weekly. Which intellectual property protection
should Susan use to protect her musical creations? - ANSWERS -copyright
Bob decides he wants to capitalize on the success of an indie film. He builds a retail site that
sells various products for fans of the movie. Given this information, which item should concern
Bob the most? - ANSWERS -supply reliability
A skin care company employs 15 independent consultants. The company provides office space
as needed, marketing materials for the consultants, and mentoringBased on this information ,
which item should the company outsource? - ANSWERS -internet services
Jade has done a lot of experimenting in her café. She regularly has to deal with trade secrets,
patents , copyrights, and trademarks. Using the drag and drop method , match each intellectual
property protection to an appropriate item. Each answer may be used more than once or not at
all. - ANSWERS -photographs of her products - copyright
, a new type of milk streamer - patent
a new logo for her cafe - trademark
custom prints - copyright
Mac is an auto mechanic that specializes in transmission repairs . These repairs sometimes
reach as high as $5,000. Potential customers leave because they do not have enough money
readily available. Which operating policy should Mac adopt in order to establish a clientele base
and acquire their business? - ANSWERS -offer payment terms for a transmission services on
approved credit
A non- profit organization wants to hire a Director. The organization has been operating for only
a year and is growing fast. The newly created Director position will be responsible for all aspects
of operating the entire organization, so the founders want to hire a candidate with at least 10
years experience . Which factor could prevent the hire? - ANSWERS -Whether the non-profit
organization can afford the salary to attract a qualified candidate
A corporation and its shareholders all pay taxes. What corporate structure do these tax
implications define? - ANSWERS -C Corporation
Lois has decided to open a corporate training business. After assessing what job roles will be
needed, she has determined that there will be four levels of employees that she has organized
into a chart. Which role should she be able to expect from the employees at the top of the chart
? - ANSWERS -building a board of advisors and creating succession plans
Damon wants to implement a marketing strategy that will increase his photography business'
sustainability. Which strategy should Damon implement? - ANSWERS -offer a punch card for a
free sitting after a certain number of orders
Carl has created a new device that makes cake decorating easier. Which item should Carl use to
protect his intellectual property? - ANSWERS -patent
The owner of a beauty salon has had a successful business for ten years. She now feels she
needs to focus attention on business sustainability because the number of sales have dropped
rapidly over the last year. Which action should be taken to enhance the sustainability of her
business? - ANSWERS -determine the factors driving sales
Nichole has invented a new cake decorating device. She has been selling the product for a while,
but due to an increase in production costs she will barely break even. Which item should be
addressed in Nichole's supply chain? - ANSWERS -negotiated costs
A nonprofit organization needs a new director with at least 10 years experience. The
organization has only been around for a year. Which factor could hinder the hiring process ? -
ANSWERS -can the organization afford an attractive salary?
As a musician, Susan writes and records music weekly. Which intellectual property protection
should Susan use to protect her musical creations? - ANSWERS -copyright
Bob decides he wants to capitalize on the success of an indie film. He builds a retail site that
sells various products for fans of the movie. Given this information, which item should concern
Bob the most? - ANSWERS -supply reliability
A skin care company employs 15 independent consultants. The company provides office space
as needed, marketing materials for the consultants, and mentoringBased on this information ,
which item should the company outsource? - ANSWERS -internet services
Jade has done a lot of experimenting in her café. She regularly has to deal with trade secrets,
patents , copyrights, and trademarks. Using the drag and drop method , match each intellectual
property protection to an appropriate item. Each answer may be used more than once or not at
all. - ANSWERS -photographs of her products - copyright
, a new type of milk streamer - patent
a new logo for her cafe - trademark
custom prints - copyright
Mac is an auto mechanic that specializes in transmission repairs . These repairs sometimes
reach as high as $5,000. Potential customers leave because they do not have enough money
readily available. Which operating policy should Mac adopt in order to establish a clientele base
and acquire their business? - ANSWERS -offer payment terms for a transmission services on
approved credit
A non- profit organization wants to hire a Director. The organization has been operating for only
a year and is growing fast. The newly created Director position will be responsible for all aspects
of operating the entire organization, so the founders want to hire a candidate with at least 10
years experience . Which factor could prevent the hire? - ANSWERS -Whether the non-profit
organization can afford the salary to attract a qualified candidate
A corporation and its shareholders all pay taxes. What corporate structure do these tax
implications define? - ANSWERS -C Corporation
Lois has decided to open a corporate training business. After assessing what job roles will be
needed, she has determined that there will be four levels of employees that she has organized
into a chart. Which role should she be able to expect from the employees at the top of the chart
? - ANSWERS -building a board of advisors and creating succession plans
Damon wants to implement a marketing strategy that will increase his photography business'
sustainability. Which strategy should Damon implement? - ANSWERS -offer a punch card for a
free sitting after a certain number of orders
Carl has created a new device that makes cake decorating easier. Which item should Carl use to
protect his intellectual property? - ANSWERS -patent
