CONSUMER BEHAVIOUR BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION, BY MICHAEL STUDY GUIDE YEAR

Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael




CONSUMER BEHAVIOUR BUYING, HAVING, AND BEING,
CANADIAN EDITION, 9TH EDITION, BY MICHAEL STUDY
GUIDE YEAR 2025-2026
Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael




STUDY GUIDE AND TEST BANK




grade-A
official revision




STUDY GUIDE - Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael study guide year 2025-2026 - Page 1

, Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael


TABLE OF CONTENTS
1. EXAMINATION STUDY GUIDE AND TEST BANK
2. EXAM STUDY GUIDE
3. Study Tips




grade-A
official revision




STUDY GUIDE - Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael study guide year 2025-2026 - Page 2

, Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael


EXAM STUDY GUIDE AND TEST BANK 2025-2026
Q1: What is consumer behavior?
A: The study of how individuals, groups, and organizations select, buy, use, and dispose of goods,
services, ideas, or experiences. ■


Q2: What are the three main stages of the consumer decision-making process?
A: Problem recognition, information search, and evaluation of alternatives. ■


Q3: What triggers problem recognition?
A: A perceived difference between the consumer's current state and desired state. ■


Q4: What is internal information search?
A: Using memory and past experiences to make a purchase decision. ■


Q5: What is external information search?
A: Seeking information from friends, family, marketers, or the internet. ■




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, Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael


Q6: What is consideration set?
A: The subset of brands a consumer evaluates before making a purchase. ■


Q7: What is the difference between evoked set and inept set?
A: Evoked set: brands considered; Inept set: brands rejected. ■


Q8: What is evaluative criteria?
A: Attributes or benefits consumers use to compare products. ■


Q9: What is compensatory decision rule?
A: High ratings on some attributes can compensate for low ratings on others. ■


Q10: What is non-compensatory decision rule?
A: Poor ratings on any attribute cannot be offset by high ratings on another. ■




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STUDY GUIDE - Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael study guide year 2025-2026 - Page 4