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MNG3702 ASSIGNMENT 2, SEMESTER 2 • This assessment is based on chapters 10, 11, 12, 13 and 14 of the prescribed book and the corresponding lessons in the study guide. • Assignment DUE – 20 September 2025

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MNG3702 ASSIGNMENT 2, SEMESTER 2 • This assessment is based on chapters 10, 11, 12, 13 and 14 of the prescribed book and the corresponding lessons in the study guide. • Assignment DUE – 20 September 2025

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September 9, 2025
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Written in
2025/2026
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Vezi m.n
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MNP3703
SEMESTER : 02
ASS 2
BARLOWORLD
CLOSING DATE :
12 SEPTEMBER 2024
Question 1

1.Feedback Loops
Application Michelin has established a robust system of feedback loops through the
reviews from both its inspectors and the dining public. For instance, the Michelin Guide
incorporates feedback from customers and industry experts to continually refine and
improve its listings and standards. By analyzing feedback, Michelin can adjust its
criteria and improve the guide’s accuracy and relevance, ultimately enhancing its
reputation in the gastronomy world.

, 2.Continuous Training and Development**
Application: Michelin invests in the continuous training and development of its
inspectors, who are critical in evaluating restaurants. The company organizes training
programs that keep inspectors updated on culinary trends and standards. This ensures
that the staff responsible for the Michelin Guide are always equipped to assess
restaurants according to evolving tastes and expectations in the food industry.

3. Knowledge Sharing and Collaboration**
Application: Michelin promotes knowledge sharing among its inspectors who often
collaborate both within their teams and with chefs and restaurateurs. This collaboration
can involve sharing best practices or insights from various culinary styles and
techniques, which improves their evaluation process and helps the company remain
informed about industry developments.

4. Innovation and Experimentation
- Application: Michelin has adopted a culture of innovation by evolving the Michelin
Guide itself. Over the years, they have expanded from providing ratings primarily for
fine dining to including a broader range of culinary experiences, such as the
establishment of categories like Bib Gourmand for less expensive but high-quality
meals. This willingness to experiment with different formats and coverage showcases
their adaptability and responsiveness to changing consumer behaviors.

5. Use of Data and Analytics
Application: In recent years, Michelin has increasingly utilized data and analytics to
drive decision-making related to the Michelin Guide. By analyzing trends in dining and
mobility, Michelin can better understand customer preferences and enhance the guide's
relevance. This approach supports the continuous improvement of the guide and allows
Michelin to stay informed about emerging culinary hotspots, thus adapting to shifting
market dynamics.
In conclusion, Michelin's history and evolution of the Michelin Guide illustrate how these
mechanisms of learning and adaptation contribute to the organization's long-term
sustainability in a competitive environment.



Question 2

Phase 1: Strategic Alignment
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