MAR 3023 Exam 1 |67 Questions and answers
Apple's iPad is an example of which of the following types of marketing offerings? - -goods
-Which of the marketing mix elements corresponds to what the buyer gives up in the
marketing exchange? - -price
-The ________ consists of the product, price, place, and promotion of an offering. - -
marketing mix
-A group that sponsors poster contests for children to promote bicycle safety is providing
which of the following marketing offerings? - -ideas
-The goal of a marketing exchange is that the parties to the transaction be - -satisfied
-When an optical center provides eye exams and new contact lenses as its offering, it is an
example of which the following combinations? - -goods and services
-Which marketing mix element deals specifically with retailing and marketing channel
management? - -place
-According to your text, which of the following can be said regarding the use of social
media in advertising? - -Only 20 percent of the world's population uses Facebook—which
means 80 percent still has not signed up.
-Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - -place
-When marketers communicate the value proposition, it involves the ________ element of
the marketing mix. - -promotion
-A SWOT analysis involves an analysis of factors internal to the company, which include
________ as well as factors outside the company, which include ________. - -strengths and
weaknesses; opportunities and threats
-Although Starbucks, Dunkin' Donuts, and McDonald's all strive to provide a good cup of
coffee and pastries to their respective target markets, the difference in their choice of
target market, design of their marketing mix, and the basis of their competitive advantage
is directly related to their own - -marketing strategy
-What two metrics are used in the BCG portfolio analysis to evaluate the various products
of a firm? - -relative market share and market growth rate
-Which of the following represents the three major phases of a marketing plan? - -
planning, implementation, control
, -A local coffee shop is known for poor customer service and an unclean, dirty environment.
These factors would be classified as _______ in a SWOT analysis. - -weaknesses
-Honda marketed its CR-Z hybrid model to a distinct segment of consumers as a fun, green,
sporty hybrid that stands out as being uniquely different from other hybrid models. This is
an example of which of the following? - -market positioning
-Which of the following elements of the marketing mix is involved when marketers make
their offering available when and where the customer wants it? - -place
-General Motors determined that it would close down divisions that were in low-growth
markets that had relatively low market shares. According to the BCG product portfolio
analysis, GM was identifying divisions in the ________ category for closure. - -dogs
-In an attempt to increase sales during a lagging economy, Macy's has increased its
advertising and sales promotions for its current products to stimulate sales in its current
markets. Which growth strategy is Macy's employing? - -market penetration
-To evaluate the effectiveness or performance of a marketing strategy, firms typically use -
-marketing metrics
-By 2050, minorities will represent about _____ percent of the population, and nearly _____
percent of the population will be Hispanic. - -50;23
-In the immediate environment, what is the first factor that affects the consumer? - -the
company itself
-________, also known as Millennials, constitutes more than 60 million members in the
United States alone and were born between 1977 and 2000. - -Generation Y
-____________ is (are) at the center of the marketing environment. - -Consumers
-The primary strength of Corning is its ability to manufacture glass. This describes which
factor of a Corning consumer's immediate environment? - -Company Capabilities
-Individuals born between the years 2001 and 2014 are called - -Gen Z
-_____ involves a strategic effort by firms to supply customers with environmentally
friendly, sustainable merchandise and services - -Green marketing
-Which of the following is the most likely result of inflation? - -Consumers will switch to
less expensive options for necessities.
Apple's iPad is an example of which of the following types of marketing offerings? - -goods
-Which of the marketing mix elements corresponds to what the buyer gives up in the
marketing exchange? - -price
-The ________ consists of the product, price, place, and promotion of an offering. - -
marketing mix
-A group that sponsors poster contests for children to promote bicycle safety is providing
which of the following marketing offerings? - -ideas
-The goal of a marketing exchange is that the parties to the transaction be - -satisfied
-When an optical center provides eye exams and new contact lenses as its offering, it is an
example of which the following combinations? - -goods and services
-Which marketing mix element deals specifically with retailing and marketing channel
management? - -place
-According to your text, which of the following can be said regarding the use of social
media in advertising? - -Only 20 percent of the world's population uses Facebook—which
means 80 percent still has not signed up.
-Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - -place
-When marketers communicate the value proposition, it involves the ________ element of
the marketing mix. - -promotion
-A SWOT analysis involves an analysis of factors internal to the company, which include
________ as well as factors outside the company, which include ________. - -strengths and
weaknesses; opportunities and threats
-Although Starbucks, Dunkin' Donuts, and McDonald's all strive to provide a good cup of
coffee and pastries to their respective target markets, the difference in their choice of
target market, design of their marketing mix, and the basis of their competitive advantage
is directly related to their own - -marketing strategy
-What two metrics are used in the BCG portfolio analysis to evaluate the various products
of a firm? - -relative market share and market growth rate
-Which of the following represents the three major phases of a marketing plan? - -
planning, implementation, control
, -A local coffee shop is known for poor customer service and an unclean, dirty environment.
These factors would be classified as _______ in a SWOT analysis. - -weaknesses
-Honda marketed its CR-Z hybrid model to a distinct segment of consumers as a fun, green,
sporty hybrid that stands out as being uniquely different from other hybrid models. This is
an example of which of the following? - -market positioning
-Which of the following elements of the marketing mix is involved when marketers make
their offering available when and where the customer wants it? - -place
-General Motors determined that it would close down divisions that were in low-growth
markets that had relatively low market shares. According to the BCG product portfolio
analysis, GM was identifying divisions in the ________ category for closure. - -dogs
-In an attempt to increase sales during a lagging economy, Macy's has increased its
advertising and sales promotions for its current products to stimulate sales in its current
markets. Which growth strategy is Macy's employing? - -market penetration
-To evaluate the effectiveness or performance of a marketing strategy, firms typically use -
-marketing metrics
-By 2050, minorities will represent about _____ percent of the population, and nearly _____
percent of the population will be Hispanic. - -50;23
-In the immediate environment, what is the first factor that affects the consumer? - -the
company itself
-________, also known as Millennials, constitutes more than 60 million members in the
United States alone and were born between 1977 and 2000. - -Generation Y
-____________ is (are) at the center of the marketing environment. - -Consumers
-The primary strength of Corning is its ability to manufacture glass. This describes which
factor of a Corning consumer's immediate environment? - -Company Capabilities
-Individuals born between the years 2001 and 2014 are called - -Gen Z
-_____ involves a strategic effort by firms to supply customers with environmentally
friendly, sustainable merchandise and services - -Green marketing
-Which of the following is the most likely result of inflation? - -Consumers will switch to
less expensive options for necessities.
