Assignment 2 Semester 2 2025
2 2025
Unique Number:
Due date: 30 September 2025
QUESTION 1
A (i) Identify and explain the roles of at least two business ecosystem participants in
the current XYZF Ltd ecosystem, and two in the new ecosystem resulting from the
introduction of the online retail store.
Current ecosystem participants
1. ABCD Ltd (material supplier) – ABCD provides the raw materials needed for
XYZF’s clothing production. Without a steady and reliable flow of fabric and other
inputs, XYZF cannot manufacture clothing for wholesalers. The supplier therefore
ensures production continuity and directly influences cost, quality, and availability of
finished clothes.
2. Clothing wholesalers – These participants are responsible for purchasing bulk
clothing from XYZF and distributing them to retailers. They are a critical link between
XYZF and the retail market, ensuring large-scale sales volumes and giving XYZF
indirect access to consumers.
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QUESTION 1
A (i) Identify and explain the roles of at least two business ecosystem
participants in the current XYZF Ltd ecosystem, and two in the new ecosystem
resulting from the introduction of the online retail store.
Current ecosystem participants
1. ABCD Ltd (material supplier) – ABCD provides the raw materials needed for
XYZF’s clothing production. Without a steady and reliable flow of fabric and
other inputs, XYZF cannot manufacture clothing for wholesalers. The supplier
therefore ensures production continuity and directly influences cost, quality,
and availability of finished clothes.
2. Clothing wholesalers – These participants are responsible for purchasing
bulk clothing from XYZF and distributing them to retailers. They are a critical
link between XYZF and the retail market, ensuring large-scale sales volumes
and giving XYZF indirect access to consumers.
New ecosystem participants (with online retail store)
1. Digital payment service providers – With a global online store, XYZF must
partner with secure online payment platforms (such as PayPal or local South
African fintech companies) to enable customers to purchase clothing easily
and securely. Their role is to process financial transactions efficiently, ensure
fraud protection, and enhance customer trust.
2. Logistics and courier partners – Unlike the current model where delivery is
only to wholesalers, the online store requires last-mile delivery to global
customers. This means new partnerships with international courier companies
like DHL, FedEx, or Aramex to ship clothing across borders, track orders, and
handle customs clearance.
A (ii) Identify and explain at least two features that need to be present for the
online store application to satisfy digital customer needs. Your explanation
should be specific to XYZF Ltd and clearly indicate the benefits to digital
customers. (4)
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1. User-friendly interface with advanced search and filtering
The online store must have an easy-to-navigate design where customers can
quickly search for clothing by size, gender, style, colour, or price. For XYZF
Ltd, this feature ensures that customers across different age groups and
regions can easily find the products they need without frustration. The benefit
to digital customers is reduced time spent searching, improved shopping
convenience, and a higher chance of completing purchases.
2. Secure payment gateway with multiple options
The application must integrate reliable and secure payment methods,
including credit/debit cards, mobile wallets, and international options like
PayPal. For XYZF Ltd, this feature builds global customer trust and reduces
abandoned carts due to limited payment choices. Digital customers benefit
from peace of mind knowing their financial data is protected and they have
flexibility in how they pay for their purchases.
A (iii) What would be the effect of introducing the online retail store to XYZF
Ltd business value creation? (4)
The introduction of an online retail store will significantly expand XYZF Ltd’s value
creation. Currently, XYZF only supplies wholesalers, which limits its interaction with
end consumers. With an online store, XYZF will capture value at multiple points:
1. Direct connection with consumers – By selling directly, XYZF gains
insights into customer preferences, shopping patterns, and demand trends.
This enables better product design and targeted marketing, improving
customer satisfaction and loyalty.
2. Higher profit margins – Selling directly to consumers eliminates the
wholesaler mark-up. This allows XYZF to capture more residual value per unit
sold, which strengthens profitability and shareholder returns.
3. Global market access – The online platform extends XYZF’s reach beyond
South Africa to international customers, creating new revenue streams and
diversifying market risk.