OIM 210 EXAM | QUESTIONS AND
ANSWERS | NEW 2025 VERSION |
100% CORRECT
what is geotargeting - Answer-the process of computers identifying a users physical
location for the purpose of delivering tailored ads or other content
T/F from a revenue perspective google's goal is matchmaking - -pairing internet surfers
with advertisers and taking cut along the way - Answer-True
why is digital advertising becoming the most popular form of advertising - Answer-
customers are:
- spending more time online
- easily accessible
- activity is measurable and accountable
- easily targeted and tracked
organic search results are mainly what - Answer-a kind of popularity contest. web pages
that have more pages to them ranked higher
google has already grown to earn more annual advertising dollars than any US media
company, which allows them to: - Answer-provide so may free stuff and keep innovating
and experimenting
what is deep linking - Answer-a link that takes a user to a specific webpage or which
launches an app and brings up a unique location
T/F cookies allow google to collect data about you and match it with relevant
advertisements to display - Answer-True
page announced a reorganization under a holding company named alphabet, which will
treat google's core consumer business as separate from other efforts
what is the reason behind this? - Answer-to offer more transparency for the
performance of the firm's various businesses
what holds true for search engine optimization (SEO) - Answer-it refers to the process
of improving a page's organic search results
google both manually demoted JCPenney rankings and launched tweaks to its ranking
algorithm due to: - Answer-JCPenney engaging in link fraud
ANSWERS | NEW 2025 VERSION |
100% CORRECT
what is geotargeting - Answer-the process of computers identifying a users physical
location for the purpose of delivering tailored ads or other content
T/F from a revenue perspective google's goal is matchmaking - -pairing internet surfers
with advertisers and taking cut along the way - Answer-True
why is digital advertising becoming the most popular form of advertising - Answer-
customers are:
- spending more time online
- easily accessible
- activity is measurable and accountable
- easily targeted and tracked
organic search results are mainly what - Answer-a kind of popularity contest. web pages
that have more pages to them ranked higher
google has already grown to earn more annual advertising dollars than any US media
company, which allows them to: - Answer-provide so may free stuff and keep innovating
and experimenting
what is deep linking - Answer-a link that takes a user to a specific webpage or which
launches an app and brings up a unique location
T/F cookies allow google to collect data about you and match it with relevant
advertisements to display - Answer-True
page announced a reorganization under a holding company named alphabet, which will
treat google's core consumer business as separate from other efforts
what is the reason behind this? - Answer-to offer more transparency for the
performance of the firm's various businesses
what holds true for search engine optimization (SEO) - Answer-it refers to the process
of improving a page's organic search results
google both manually demoted JCPenney rankings and launched tweaks to its ranking
algorithm due to: - Answer-JCPenney engaging in link fraud
