COM3708
ASSIGNMENT 1 2025
DUE: 8 SEPT 2025 (MEMO)
,Table of Contents
Introduction…………………………………………………………………
…………2
Mechanistic Model of Communication
......................................................... 3
Components
Noise
Measurability and Efficiency
Interactional View of Communication
......................................................... 2
Meaning Creation
Symbols and Shared Meaning
Reducing Uncertainty
Transactional and Relational
Utility and Critique of Both Models
............................................................ 3
Organisations: Definitions and Structures
................................................ 4
Boundaries and Self-Regulation
Formal vs Informal Organisations
Structure and Examples
Organisational Communication Field
........................................................ 5
1
, Marketing-Oriented Perspective (Marketing
Concept) .............................. 6
Marketing Communication (Promotion)
.................................................... 9
Advertising
................................................................................................... 10
Conclusion…………………………………………………………………
……….12
References
................................................................................................... 13
Introduction
Communication is a fundamental element in the functioning of
organizations, influencing how information is shared, decisions are
made, and relationships are maintained (Angelopulo & Barker, 2012). In
organizational contexts, communication is not only a tool for transmitting
messages but also a means of creating shared understanding, shaping
culture, and achieving strategic objectives. This assignment explores key
models of communication, including the mechanistic and interactional
approaches, highlighting their components, strengths, and limitations. It
also examines organizational structures, communication fields, and
marketing-oriented perspectives, with a focus on how advertising and
promotional strategies support organizational goals. These concepts are
important and my assignment emphasizes the importance of effective,
strategic, and human-centered communication within organizations
(Angelopulo & Barker, 2012).
2
ASSIGNMENT 1 2025
DUE: 8 SEPT 2025 (MEMO)
,Table of Contents
Introduction…………………………………………………………………
…………2
Mechanistic Model of Communication
......................................................... 3
Components
Noise
Measurability and Efficiency
Interactional View of Communication
......................................................... 2
Meaning Creation
Symbols and Shared Meaning
Reducing Uncertainty
Transactional and Relational
Utility and Critique of Both Models
............................................................ 3
Organisations: Definitions and Structures
................................................ 4
Boundaries and Self-Regulation
Formal vs Informal Organisations
Structure and Examples
Organisational Communication Field
........................................................ 5
1
, Marketing-Oriented Perspective (Marketing
Concept) .............................. 6
Marketing Communication (Promotion)
.................................................... 9
Advertising
................................................................................................... 10
Conclusion…………………………………………………………………
……….12
References
................................................................................................... 13
Introduction
Communication is a fundamental element in the functioning of
organizations, influencing how information is shared, decisions are
made, and relationships are maintained (Angelopulo & Barker, 2012). In
organizational contexts, communication is not only a tool for transmitting
messages but also a means of creating shared understanding, shaping
culture, and achieving strategic objectives. This assignment explores key
models of communication, including the mechanistic and interactional
approaches, highlighting their components, strengths, and limitations. It
also examines organizational structures, communication fields, and
marketing-oriented perspectives, with a focus on how advertising and
promotional strategies support organizational goals. These concepts are
important and my assignment emphasizes the importance of effective,
strategic, and human-centered communication within organizations
(Angelopulo & Barker, 2012).
2
