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Accounting Analytics Exam 1 (Ch. 1 & 2)

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IMPACT cycle (data analytics process) - correct answer 1. identify the Qs* 2. Master the data 3. perform test plan 4. address and refine results 5. communicate insights 6. track outcomes data analytics - correct answer the process of evaluating data with the purpose of drawing conclusions to address business questions. effective data analytics provides a way to search through large structured & unstructured data to identify unknown patterns or relationships big data - correct answer datasets which are too large and complex to be analyzed traditionally volume (5 V's) - correct answer refers to size -excel is great for using data, until data becomes too large to process efficiently, then you should use a different type of software the 5 V's of data analytics and big data - correct answer 1. volume 2. velocity 3. variety 4. veracity 5. value velocity (5 V's) - correct answer refers to processing speed variety (5 V's) - correct answer refers to different types -90% of generated data is unstructured (tweets, photos, etc.); structured data can be financial statements, general ledgers, etc. (you know where to find info) veracity (5 V's) - correct answer refers to the trustworthiness of the data

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Accounting Analytics Exam 1 (Ch. 1
& 2)
IMPACT cycle (data analytics process) - ✔✔ correct answer 1. identify the Qs*

2. Master the data

3. perform test plan

4. address and refine results

5. communicate insights

6. track outcomes



data analytics - ✔✔ correct answer the process of evaluating data with the purpose of drawing
conclusions to address business questions. effective data analytics provides a way to search through
large structured & unstructured data to identify unknown patterns or relationships



big data - ✔✔ correct answer datasets which are too large and complex to be analyzed traditionally



volume (5 V's) - ✔✔ correct answer refers to size

-excel is great for using data, until data becomes too large to process efficiently, then you should use
a different type of software



the 5 V's of data analytics and big data - ✔✔ correct answer 1. volume

2. velocity

3. variety

4. veracity

5. value



velocity (5 V's) - ✔✔ correct answer refers to processing speed



variety (5 V's) - ✔✔ correct answer refers to different types

-90% of generated data is unstructured (tweets, photos, etc.); structured data can be financial
statements, general ledgers, etc. (you know where to find info)



veracity (5 V's) - ✔✔ correct answer refers to the trustworthiness of the data

, Accounting Analytics Exam 1 (Ch. 1
& 2)
value (5 V's) - ✔✔ correct answer refers to the insights the data analytics can result in

-big data= the ability to achieve greater value through insights from superior analytics



critical thinking - ✔✔ correct answer 1. unbiased, 2. analytical, 3. diagnostic, 4. logical



-that mode of thinking in which the thinker improves the quality of his or her thinking by skillfully
analyzing, assessing and reconstructing it

-self-directed, self-disciplined, self-monitored, and self-corrective thinking

-presupposes assent to rigorous standards of excellence and mindful command of their use

-entails effective communication and problem-solving abilities, as well as commitment to overcome
our native egocentrism and sociocentrism



how does data analytics affect auditing? - ✔✔ correct answer -enhance audit quality

-enhanced audits, expanded services, and added value to clients

-external auditors will stay engaged beyond the audit

-decreases number of variables involved



how does data analytics affect financial reporting? - ✔✔ correct answer -better estimates of
collectability, write-downs, etc.

-managers can better understand the business environment through social media

-identify risks and opportunities through analysis of internet searches



how does data analytics affect taxes? - ✔✔ correct answer -tax strategy and planning

-understanding of tax consequences of international transactions, investment, mergers and
acquisitions

-better organization of tax tables and other tax data



IMPACT cycle step 1: identify the Qs - ✔✔ correct answer -understand the business problems that
need to be addressed

-are employees circumventing internal controls over payments?, are there any suspicious travel and
entertainment expenses?...etc.

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