MNG3701 2025 ASSIGNMENT 2 SEM 2 2025 MNG3701 2025
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR MNG3701. IT IS BASED ON PRESCRIBED MATERIAL
AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT NOTES AND A
RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED NOT
TO COPY AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT WOULD
HELP THEM DRAFT THEIR OWN FINAL COPIES.
, MNG3701 2025 ASSIGNMENT 2 SEM 2 2025 MNG3701 2025
Introduction
The contemporary business landscape is characterised by intense competition, rapid
technological change, and shifting consumer demands, necessitating robust strategic
management for organisations to achieve sustainable success. This essay conducts a
strategic analysis of Clicks Group Limited, a leading retail pharmacy and healthcare group
in South Africa, based on its 2023 Integrated Report. The analysis is structured around
key theoretical frameworks from strategic management to evaluate the company's current
position and future prospects. Firstly, the Resource-Based View (RBV) model will be
employed to analyse Clicks's internal environment and its bundle of valuable resources
and capabilities. Subsequently, the essay will identify and evaluate the business-level
strategy pursued by the organisation. Furthermore, a four-corner analysis will be applied
to a key competitor to anticipate its potential future actions. Finally, the macro-
environment will be scrutinised using a PESTLE model to understand the external factors
impacting the group. This multi-faceted analysis aims to provide a holistic understanding
of Clicks Group Limited's strategic standing within the South African retail
sector.0717513144
1. Use the RBV model to analyse the internal environment of Clicks Group Limited.
In your analysis do the following: Explain by means of examples the resource
position of Clicks Group Limited. (10)
Analysing the Internal Environment of Clicks Group Limited Using the RBV Model
The Resource-Based View (RBV) model is a strategic framework used to analyse an
organisation’s internal environment and identify resources that provide sustainable
competitive advantages. The RBV posits that firms achieve superior performance when
they possess valuable, rare, inimitable, and non-substitutable resources (VRIN/VRIO
framework) (Barney, 1991). This essay applies the RBV to analyse Clicks Group Limited,
a leading health, beauty, and pharmaceutical retailer in South Africa, highlighting its
financial, physical, human, organisational, and technological resources.
The Resource-Based View (RBV) Model
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR MNG3701. IT IS BASED ON PRESCRIBED MATERIAL
AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT NOTES AND A
RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED NOT
TO COPY AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT WOULD
HELP THEM DRAFT THEIR OWN FINAL COPIES.
, MNG3701 2025 ASSIGNMENT 2 SEM 2 2025 MNG3701 2025
Introduction
The contemporary business landscape is characterised by intense competition, rapid
technological change, and shifting consumer demands, necessitating robust strategic
management for organisations to achieve sustainable success. This essay conducts a
strategic analysis of Clicks Group Limited, a leading retail pharmacy and healthcare group
in South Africa, based on its 2023 Integrated Report. The analysis is structured around
key theoretical frameworks from strategic management to evaluate the company's current
position and future prospects. Firstly, the Resource-Based View (RBV) model will be
employed to analyse Clicks's internal environment and its bundle of valuable resources
and capabilities. Subsequently, the essay will identify and evaluate the business-level
strategy pursued by the organisation. Furthermore, a four-corner analysis will be applied
to a key competitor to anticipate its potential future actions. Finally, the macro-
environment will be scrutinised using a PESTLE model to understand the external factors
impacting the group. This multi-faceted analysis aims to provide a holistic understanding
of Clicks Group Limited's strategic standing within the South African retail
sector.0717513144
1. Use the RBV model to analyse the internal environment of Clicks Group Limited.
In your analysis do the following: Explain by means of examples the resource
position of Clicks Group Limited. (10)
Analysing the Internal Environment of Clicks Group Limited Using the RBV Model
The Resource-Based View (RBV) model is a strategic framework used to analyse an
organisation’s internal environment and identify resources that provide sustainable
competitive advantages. The RBV posits that firms achieve superior performance when
they possess valuable, rare, inimitable, and non-substitutable resources (VRIN/VRIO
framework) (Barney, 1991). This essay applies the RBV to analyse Clicks Group Limited,
a leading health, beauty, and pharmaceutical retailer in South Africa, highlighting its
financial, physical, human, organisational, and technological resources.
The Resource-Based View (RBV) Model
