COM3707 Assignment 2 (Part
A) Semester 2 Memo | Due 25
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, Exam (elaborations)
COM3707 Assignment 2 (Part A) Semester 2
Memo | Due 25 September 2025
Course
Political and Government Communication and Media Ethics (COM3707)
Institution
University Of South Africa (Unisa)
Book
Media Ethics in the South African Context
COM3707 Assignment 2 (Part A) Semester 2 Memo | Due 25 September
2025. All questions fully answered. PART A MEDIA ETHICS.
Question 1 The term “media ethics” refers to acceptable and unacceptable
behaviour or conduct in media practice. Elaborate on the above statement
by doing the following: 1.1 Describe, in your own words, what you think
ethics and media ethics is about. Also elaborate on the importance of ethics
and how our daily behaviour is often determined by it? (5)
Answer:
Ethics refers to the moral principles, values, and rules that guide people in distinguishing
between what is right and wrong in their actions and decisions. It serves as a framework for how
individuals and societies should behave in order to promote fairness, honesty, and respect for
others.
Media ethics, on the other hand, is about applying these moral principles to media practice. It
involves ensuring that journalists, broadcasters, and content creators act responsibly when
gathering, producing, and sharing information. This means avoiding harm, respecting privacy,
reporting truthfully, and not spreading false or misleading content.
The importance of ethics lies in its role as a compass for both personal and professional conduct.
It helps maintain trust, accountability, and credibility. In our daily lives, ethics shapes our
behaviour—such as being honest in our interactions, respecting the rights of others, and making
choices that benefit the community rather than just ourselves. Without ethical considerations,
society would face conflict, mistrust, and disunity.
(5 Marks)
What Ethics and Media Ethics Are About
, Ethics is a set of moral principles that guide an individual's or group's conduct, helping them
distinguish between right and wrong. It's not just about following the law or social norms, but
about a deeper, philosophical understanding of what is considered good and just. Ethics helps us
make reasoned decisions that benefit others and society as a whole, often based on core values
like honesty, fairness, and responsibility.
A) Semester 2 Memo | Due 25
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, Exam (elaborations)
COM3707 Assignment 2 (Part A) Semester 2
Memo | Due 25 September 2025
Course
Political and Government Communication and Media Ethics (COM3707)
Institution
University Of South Africa (Unisa)
Book
Media Ethics in the South African Context
COM3707 Assignment 2 (Part A) Semester 2 Memo | Due 25 September
2025. All questions fully answered. PART A MEDIA ETHICS.
Question 1 The term “media ethics” refers to acceptable and unacceptable
behaviour or conduct in media practice. Elaborate on the above statement
by doing the following: 1.1 Describe, in your own words, what you think
ethics and media ethics is about. Also elaborate on the importance of ethics
and how our daily behaviour is often determined by it? (5)
Answer:
Ethics refers to the moral principles, values, and rules that guide people in distinguishing
between what is right and wrong in their actions and decisions. It serves as a framework for how
individuals and societies should behave in order to promote fairness, honesty, and respect for
others.
Media ethics, on the other hand, is about applying these moral principles to media practice. It
involves ensuring that journalists, broadcasters, and content creators act responsibly when
gathering, producing, and sharing information. This means avoiding harm, respecting privacy,
reporting truthfully, and not spreading false or misleading content.
The importance of ethics lies in its role as a compass for both personal and professional conduct.
It helps maintain trust, accountability, and credibility. In our daily lives, ethics shapes our
behaviour—such as being honest in our interactions, respecting the rights of others, and making
choices that benefit the community rather than just ourselves. Without ethical considerations,
society would face conflict, mistrust, and disunity.
(5 Marks)
What Ethics and Media Ethics Are About
, Ethics is a set of moral principles that guide an individual's or group's conduct, helping them
distinguish between right and wrong. It's not just about following the law or social norms, but
about a deeper, philosophical understanding of what is considered good and just. Ethics helps us
make reasoned decisions that benefit others and society as a whole, often based on core values
like honesty, fairness, and responsibility.
