1|Page
BUS 210 - U of R - Chapter One Questions and Answers
with Complete Solutions
Marketing - ANSWER it is about understanding the needs of the
customer. it helps to shape a firm's products and services based
on an understanding of what the customer is looking for
Evolution of Marketing - ANSWER the five orientations of
marketing developed a new aspect of what we now know as
marketing and contributed to how many view marketing today
Production Orientation - ANSWER a focus on manufacturing and
production quantity in which customers are meant to choose
based on what is most available
Sales Orientation - ANSWER hard selling to the customer, who
has greater choice thanks to more competition in the
marketplace
BUS 210 - U of R - Chapter One Questions and Answers
with Complete Solutions
Marketing - ANSWER it is about understanding the needs of the
customer. it helps to shape a firm's products and services based
on an understanding of what the customer is looking for
Evolution of Marketing - ANSWER the five orientations of
marketing developed a new aspect of what we now know as
marketing and contributed to how many view marketing today
Production Orientation - ANSWER a focus on manufacturing and
production quantity in which customers are meant to choose
based on what is most available
Sales Orientation - ANSWER hard selling to the customer, who
has greater choice thanks to more competition in the
marketplace
