Mkt 301 Ch 2 questions and answers graded A+ updated

Mkt 301 Ch 2 questions and answers
graded A+ updated

consists of people who share a common mission

develops goods, services, or ideas

strives to create value for its customers - correct answer ✔✔Select the items that characterize
organizations.



False

Reason: A marketing strategy is an organization's long-term course of action designed to deliver
a unique customer experience while achieving its goals. - correct answer ✔✔True or false: The
purpose of a marketing strategy is to maximize short-term profits.



Foundation - correct answer ✔✔An organization's core values, mission, and culture will
establish its philosophical reason for being, or its _______.



a statement of a task to be achieved - correct answer ✔✔A goal can be defined as ______.



True

Reason: An organization's core values are the fundamental, passionate, and enduring principles
that guide its conduct over time - correct answer ✔✔An organization's core values typically do
not change much over time.



specify a foundation

formulate strategies

set a direction - correct answer ✔✔What are the three key elements of a visionary
organization?