Summary
Lectures and book summary: The Dynamics of Persuasion; Marketing & Persuasive Communication VU 2020
- Course
- Institution
- Book
This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the colle...
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