BA 303 Exam 3 | Verified Clicker & Quiz
Questions with Answers | 100% Accurate
Test Prep 2025/2026.
As a Brand Manager for a for Holden-Evan, a global consumer products company it is your task
to develop the brand of Bee!, a newly acquired energy drink. You main task is to create an
advertising campaign for the product that successfully competes against established major
players in the market. A key difference between Bee! and other energy drinks is Bee!'s appeal to
women. Which of the following is the most important thing to communicate for your first Bee!
ad?
that Bee! is healthy
Before being sold to Holden-Evan, Bee! had experienced a great deal of success in Denver and
had a large market share in the local market. One of your assistants advises you to re-run the
local ads that were being used in Denver just before Bee! was sold to Holden-Evan.Should you
take your assistant's advice and re-run the Denver adds?
No, you want to introduce Bee! and the Denver ads were for an already established product.
You are considering using a persuasive approach in your initial ad campaign for Bee! Which of
the following should you try to persuade your customers to do?
give Bee! a try
A member of your team thinks that you need to focus on getting people to switch to Bee! Which
strategy would be most effective in getting people to switch to Bee!?
point out the strengths of Bee!
In determining an advertising budget, someone in the finance department suggests that you
use the affordable method of advertising budgeting that is based on the product's current
profits.Should you take this suggestion and use the affordable method of advertising budgeting?
No, a new product cannot be expected to have enough profits at this point that support a high
advertising budget.
You are considering this message for the product: "Bee! — the woman's healthy choice to
renew your energy."
Which of the following most concerns you about adopting this message for the product?
,The message focuses exclusively on women, possibly causing men to feel excluded.
You think the "Slice of Life" approach that features a working mother who struggles to balance
work, exercise and children as a good approach for Bee!Which feature do you consider to be the
primary strength of this approach?
It is the only approach that focuses on balancing health, family, and work.
You are considering running a print add in a magazine called Working Mother that focuses on
women balancing work and family priorities. Without explaining himself, your boss emails that
he doesn't think this is a good choice. Which of the following is most likely to identify the cause
of your boss's objection to Working Mother?
It has no specific focus on health and exercise.
You are looking into holding promotional events for Bee! that distribute balloons with the Bee!
logo and free samples of the product.Which of the following would be the best choice as a
location for a promotional event?
a community center that features a swimming pool and tennis
A member of your team wants to run commercials for Bee! during a morning talk show. You are
against this idea. You have compiled a list of reasons for not buying commercial time during the
talk show.Which of the following does not belong on your list?
Morning talk show audiences are over 40 percent male.
A customer walks into a ShipNow location with four boxes and a document envelope, all going
to different destinations in different amounts of time with different security and notification
needs. The salesperson's job is to:
Sell the customer the correct combination of shipping times and service for the customer's
needs
or
build a rapport with the customer to make sure the customer understands the interaction
What should the salesperson focus on to differentiate ShipNow's product from other shipping
services?
The added value the salesperson creates by making the shipping process and service options
easy for the customer
, ShipNow requires every new store salesperson to ride along on deliveries with drivers for two
weeks before beginning the sales course necessary to be able to have contact with customers.
What might be the purpose of the ride-alongs?
to give the salesperson in-depth knowledge of the delivery process
Some customers of ShipNow ship so many packages regularly with the company that ShipNow
develops special services and pricing for them. Before a salesperson sells a delivery service that
is not listed in the normal retail services menu, the salesperson should:
check with the logistics department that it is possible for the company to perform this service at
a profit
Although the salespeople at ShipNow are in contact almost exclusively with the customers who
ship packages, who are the other primary customers of ShipNow?
the companies and individuals that receive the packages
The sales director of a medium-sized company selling chemicals to the lumber industry has
analyzed sales and found serious problems with sales representatives close rate relative to the
number of prospects in the pipeline. The sales director commissioned a research company to
come in and analyze the numbers in the CRM system and conduct interviews with prospects
who became customers as well as with prospects who did not buy from the company. He also
hires a sales training consultant with whom he has worked before to analyze the sales
representatives and the training they receive.
choose the correct products to sell to the customer
As the interviews with prospects who did not buy from the company are analyzed, it becomes
apparent that prospects felt that the sales representatives did not know about the full line of
products they carried or understand their uses. The prospects did not buy, as they felt they
could not:
trust the sales reps to sell them the correct products
To increase the sales representatives' product knowledge, the sales director arranges for each of
them to rotate through the product development department for a month to understand the
way the chemicals are developed. What is another department they should rotate through to
gain more product knowledge that will help them configure the right mix of products for
customers?
customer service, so that they can learn how the chemicals are implemented and used by the
customer
Questions with Answers | 100% Accurate
Test Prep 2025/2026.
As a Brand Manager for a for Holden-Evan, a global consumer products company it is your task
to develop the brand of Bee!, a newly acquired energy drink. You main task is to create an
advertising campaign for the product that successfully competes against established major
players in the market. A key difference between Bee! and other energy drinks is Bee!'s appeal to
women. Which of the following is the most important thing to communicate for your first Bee!
ad?
that Bee! is healthy
Before being sold to Holden-Evan, Bee! had experienced a great deal of success in Denver and
had a large market share in the local market. One of your assistants advises you to re-run the
local ads that were being used in Denver just before Bee! was sold to Holden-Evan.Should you
take your assistant's advice and re-run the Denver adds?
No, you want to introduce Bee! and the Denver ads were for an already established product.
You are considering using a persuasive approach in your initial ad campaign for Bee! Which of
the following should you try to persuade your customers to do?
give Bee! a try
A member of your team thinks that you need to focus on getting people to switch to Bee! Which
strategy would be most effective in getting people to switch to Bee!?
point out the strengths of Bee!
In determining an advertising budget, someone in the finance department suggests that you
use the affordable method of advertising budgeting that is based on the product's current
profits.Should you take this suggestion and use the affordable method of advertising budgeting?
No, a new product cannot be expected to have enough profits at this point that support a high
advertising budget.
You are considering this message for the product: "Bee! — the woman's healthy choice to
renew your energy."
Which of the following most concerns you about adopting this message for the product?
,The message focuses exclusively on women, possibly causing men to feel excluded.
You think the "Slice of Life" approach that features a working mother who struggles to balance
work, exercise and children as a good approach for Bee!Which feature do you consider to be the
primary strength of this approach?
It is the only approach that focuses on balancing health, family, and work.
You are considering running a print add in a magazine called Working Mother that focuses on
women balancing work and family priorities. Without explaining himself, your boss emails that
he doesn't think this is a good choice. Which of the following is most likely to identify the cause
of your boss's objection to Working Mother?
It has no specific focus on health and exercise.
You are looking into holding promotional events for Bee! that distribute balloons with the Bee!
logo and free samples of the product.Which of the following would be the best choice as a
location for a promotional event?
a community center that features a swimming pool and tennis
A member of your team wants to run commercials for Bee! during a morning talk show. You are
against this idea. You have compiled a list of reasons for not buying commercial time during the
talk show.Which of the following does not belong on your list?
Morning talk show audiences are over 40 percent male.
A customer walks into a ShipNow location with four boxes and a document envelope, all going
to different destinations in different amounts of time with different security and notification
needs. The salesperson's job is to:
Sell the customer the correct combination of shipping times and service for the customer's
needs
or
build a rapport with the customer to make sure the customer understands the interaction
What should the salesperson focus on to differentiate ShipNow's product from other shipping
services?
The added value the salesperson creates by making the shipping process and service options
easy for the customer
, ShipNow requires every new store salesperson to ride along on deliveries with drivers for two
weeks before beginning the sales course necessary to be able to have contact with customers.
What might be the purpose of the ride-alongs?
to give the salesperson in-depth knowledge of the delivery process
Some customers of ShipNow ship so many packages regularly with the company that ShipNow
develops special services and pricing for them. Before a salesperson sells a delivery service that
is not listed in the normal retail services menu, the salesperson should:
check with the logistics department that it is possible for the company to perform this service at
a profit
Although the salespeople at ShipNow are in contact almost exclusively with the customers who
ship packages, who are the other primary customers of ShipNow?
the companies and individuals that receive the packages
The sales director of a medium-sized company selling chemicals to the lumber industry has
analyzed sales and found serious problems with sales representatives close rate relative to the
number of prospects in the pipeline. The sales director commissioned a research company to
come in and analyze the numbers in the CRM system and conduct interviews with prospects
who became customers as well as with prospects who did not buy from the company. He also
hires a sales training consultant with whom he has worked before to analyze the sales
representatives and the training they receive.
choose the correct products to sell to the customer
As the interviews with prospects who did not buy from the company are analyzed, it becomes
apparent that prospects felt that the sales representatives did not know about the full line of
products they carried or understand their uses. The prospects did not buy, as they felt they
could not:
trust the sales reps to sell them the correct products
To increase the sales representatives' product knowledge, the sales director arranges for each of
them to rotate through the product development department for a month to understand the
way the chemicals are developed. What is another department they should rotate through to
gain more product knowledge that will help them configure the right mix of products for
customers?
customer service, so that they can learn how the chemicals are implemented and used by the
customer
