MKTG 201 MIDTERM 2 BYU 2025 update|
comprehensive questions and verified answers
(complete solutions) Exam |GRADE A+!!
Marketing Segmentation - (ANSWER)Process of grouping customers into
relatively
homogeneous segments
Customers within a segment respond similarly to the marketing effort directed at
them
Criteria for Effective Segmentation - (ANSWER)Measurable
Accessible
Durable
Substantial
Unique Needs
Effective Segmentation--Measurable - (ANSWER)Individuals can be assigned to a
segment and counted
Effective Segmentation--Accessible - (ANSWER)Individuals in the segment can be
reached through the company's promotion/distribution channels
Effective Segmentation--Durable - (ANSWER)Segment membership is relatively
constant
,Effective Segmentation--Substantial - (ANSWER)Segment is large enough to make
products profitable
Effective Segmentation--Unique Needs - (ANSWER)Needs are homogeneous
within segments and heterogeneous across segments
Ways to segment the market (from most useful to least) - (ANSWER)geographic,
demographic, psychographic, behavioral
Geographical Segmentation - (ANSWER)dividing a market into different
geographical units, such as nations, states, regions, counties, cities, densities,
climate, or even neighborhoods
Demographic Segmentation - (ANSWER)segmenting markets by age, gender,
income, ethnic background, occupation
Psycho-graphic Segmentation - (ANSWER)Personality traits, values, attitudes,
interests, and lifestyles. A profile about how people view the world, the things
that interest them, and what causes them to take action.
Behavioral Segmentation - (ANSWER)Usage situations, benefits
The Diffusion Process - (ANSWER)Describes how potential customers learn about
new products, try them, and adopt or reject them.
, Bell Curve:
Early Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Early Market in the diffusion process - (ANSWER)innovators & early adopters
(2.5% and 13.5% for 16% total)
The Mainstream Market in the diffusion process - (ANSWER)Early and Late
Majority (34% each for 68% total)
The Late Market in the diffusion process - (ANSWER)Laggards (16%)
Three Generic Segments - (ANSWER)hate, swing, love
Sell to the ____ group through the eyes of the _____ group - (ANSWER)swing,
love
Attractive Target Segments - (ANSWER)Market Size (is the market big enough to
deliver expected products?)
comprehensive questions and verified answers
(complete solutions) Exam |GRADE A+!!
Marketing Segmentation - (ANSWER)Process of grouping customers into
relatively
homogeneous segments
Customers within a segment respond similarly to the marketing effort directed at
them
Criteria for Effective Segmentation - (ANSWER)Measurable
Accessible
Durable
Substantial
Unique Needs
Effective Segmentation--Measurable - (ANSWER)Individuals can be assigned to a
segment and counted
Effective Segmentation--Accessible - (ANSWER)Individuals in the segment can be
reached through the company's promotion/distribution channels
Effective Segmentation--Durable - (ANSWER)Segment membership is relatively
constant
,Effective Segmentation--Substantial - (ANSWER)Segment is large enough to make
products profitable
Effective Segmentation--Unique Needs - (ANSWER)Needs are homogeneous
within segments and heterogeneous across segments
Ways to segment the market (from most useful to least) - (ANSWER)geographic,
demographic, psychographic, behavioral
Geographical Segmentation - (ANSWER)dividing a market into different
geographical units, such as nations, states, regions, counties, cities, densities,
climate, or even neighborhoods
Demographic Segmentation - (ANSWER)segmenting markets by age, gender,
income, ethnic background, occupation
Psycho-graphic Segmentation - (ANSWER)Personality traits, values, attitudes,
interests, and lifestyles. A profile about how people view the world, the things
that interest them, and what causes them to take action.
Behavioral Segmentation - (ANSWER)Usage situations, benefits
The Diffusion Process - (ANSWER)Describes how potential customers learn about
new products, try them, and adopt or reject them.
, Bell Curve:
Early Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Early Market in the diffusion process - (ANSWER)innovators & early adopters
(2.5% and 13.5% for 16% total)
The Mainstream Market in the diffusion process - (ANSWER)Early and Late
Majority (34% each for 68% total)
The Late Market in the diffusion process - (ANSWER)Laggards (16%)
Three Generic Segments - (ANSWER)hate, swing, love
Sell to the ____ group through the eyes of the _____ group - (ANSWER)swing,
love
Attractive Target Segments - (ANSWER)Market Size (is the market big enough to
deliver expected products?)
