MNM3714
Assignment 1
Semester 2 2025
Due 25 August 2025
,MNM3714
Assignment 1: Digital Marketing
Semester 2 2025
Due 25 August 2025
Contents
1 INTRODUCTION .......................................................................................................... 3
2 DIGITAL MARKETING PLAN ....................................................................................... 4
2.1 Key Components Of A Digital Marketing Plan ....................................................... 4
2.1.1 Situation Analysis ............................................................................................ 5
2.1.2 Objectives ....................................................................................................... 5
2.2 Practical Application And Recommendations For Lgs Plant-Based ....................... 6
2.2.1 Situation Analysis for LGS Plant-Based .......................................................... 6
2.2.2 Objectives for LGS Plant-Based ...................................................................... 7
2.2.3 Target Market for LGS Plant-Based ................................................................ 8
2.2.4 Strategy for LGS Plant-Based ......................................................................... 8
2.2.5 Budget for LGS Plant-Based ........................................................................... 9
2.2.6 Measurement for LGS Plant-Based .............................................................. 10
3 WEBSITE ................................................................................................................... 11
3.1 Introduction .......................................................................................................... 11
3.2 Importance and Overview .................................................................................... 11
3.3 Ways to Incorporate Compelling and Relevant Content ...................................... 12
3.4 Key Components of Website Look and Feel ........................................................ 13
, 4 SEARCH ENGINE OPTIMISATION (SEO) ................................................................ 15
4.1 Introduction .......................................................................................................... 15
4.2 Quality Content Creation (On-Page SEO) ........................................................... 15
4.3 Backlink Building (Off-Page SEO) ....................................................................... 16
4.4 Local SEO Optimisation (Off-Page SEO) ............................................................ 16
4.5 Social Media Engagement (Off-Page SEO) ......................................................... 17
4.6 Mobile Optimisation (On-Page SEO) ................................................................... 17
5 CONCLUSION ........................................................................................................... 18
10 LIST OF REFERENCES .......................................................................................... 19
Assignment 1
Semester 2 2025
Due 25 August 2025
,MNM3714
Assignment 1: Digital Marketing
Semester 2 2025
Due 25 August 2025
Contents
1 INTRODUCTION .......................................................................................................... 3
2 DIGITAL MARKETING PLAN ....................................................................................... 4
2.1 Key Components Of A Digital Marketing Plan ....................................................... 4
2.1.1 Situation Analysis ............................................................................................ 5
2.1.2 Objectives ....................................................................................................... 5
2.2 Practical Application And Recommendations For Lgs Plant-Based ....................... 6
2.2.1 Situation Analysis for LGS Plant-Based .......................................................... 6
2.2.2 Objectives for LGS Plant-Based ...................................................................... 7
2.2.3 Target Market for LGS Plant-Based ................................................................ 8
2.2.4 Strategy for LGS Plant-Based ......................................................................... 8
2.2.5 Budget for LGS Plant-Based ........................................................................... 9
2.2.6 Measurement for LGS Plant-Based .............................................................. 10
3 WEBSITE ................................................................................................................... 11
3.1 Introduction .......................................................................................................... 11
3.2 Importance and Overview .................................................................................... 11
3.3 Ways to Incorporate Compelling and Relevant Content ...................................... 12
3.4 Key Components of Website Look and Feel ........................................................ 13
, 4 SEARCH ENGINE OPTIMISATION (SEO) ................................................................ 15
4.1 Introduction .......................................................................................................... 15
4.2 Quality Content Creation (On-Page SEO) ........................................................... 15
4.3 Backlink Building (Off-Page SEO) ....................................................................... 16
4.4 Local SEO Optimisation (Off-Page SEO) ............................................................ 16
4.5 Social Media Engagement (Off-Page SEO) ......................................................... 17
4.6 Mobile Optimisation (On-Page SEO) ................................................................... 17
5 CONCLUSION ........................................................................................................... 18
10 LIST OF REFERENCES .......................................................................................... 19
