DMI + AMA Pro Certification Questions with Complete
Solutions
Your campaign budget for Q2 has been makes you more visible to potential customers.
decreased but management still expect you to
increase the company's social following across When posting content on social platforms, what
Facebook, LinkedIn, and Instagram. best practices should you follow?
What are the best methods you can adopt to Choose TWO of the following:
build a loyal community? 1. Ensure posts are topical and relevant
2. Include photos and videos
Choose TWO of the following: 3. Include as much detail as possible
1. Launch a follower ad campaign on LinkedIn 4. Use hashtags and emojis sparingly -
2. Use hashtags in posts to increase ANSWER -1. Ensure posts are topical and
discoverability relevant
3. Run an integrated Facebook and Instagram 2. Include photos and videos
campaign
4. Join social platform groups relevant to your
business - ANSWER -2. Use hashtags in Video is important in digital marketing, as it can
posts to increase discoverability offer marketers a huge return on investment.
4. Join social platform groups relevant to your
business When posting video content on social media
platforms, what best practices should you follow?
You were successful in your community building Choose TWO of the following:
efforts and have increased the company's social 1. Aim to capture attention within the first 20
following by 9% across Facebook, LinkedIn, and seconds
Instagram. Now your challenge is to sustain this 2. Capture and share live events
community. 3. Design your videos for sound-on
4. Design your videos for vertical views -
What are the best methods for doing this? ANSWER -2. Capture and share live events
4. Design your videos for vertical views
Choose TWO of the following:
1. Include a personal name in public social
responses You've been asked to train a new digital
2. Use persuasive CTAs in posts that encourage marketing intern on the best practices to follow
actions when using hashtags. Which key hashtag rules
3. Avoid recurring topics or series that may bore have been broken in this image?
users
4. Follow the 70/30 rule for content promotion - "Check out these 10 reasons why you should
ANSWER -1. Include a personal name in become a digital marketer! ◡̈
public social responses #digitalmarketingintheunitedstates #digital
2. Use persuasive CTAs in posts that encourage #marketing #content #marketing
actions
Choose TWO of the following:
1. Choose images relevant to hashtags
Posting regularly on social media platforms 2. Capitalize hashtags appropriately
, DMI + AMA Pro Certification Questions with Complete
Solutions
3. Avoid using lots of hashtags applied?
4. Do not include emojis besides hashtags -
ANSWER -2. Capitalize hashtags Choose TWO of the following:
appropriately 1. Avoid editing content
3. Avoid using lots of hashtags 2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post -
Engaging audiences is an essential tactic for ANSWER -1. Avoid editing content
businesses to help drive sales. You would like to 3. Give credit to owner
give a 25% discount to customers via a
Facebook post.
Posting content regularly on LinkedIn can help
What type of post is most suitable for this? position you as an authority on your topic.
Choose ONE of the following: What are some of the best practices that should
1. Offer post be followed when posting on LinkedIn?
2. Slideshow post
3. Event post Choose TWO of the following:
4. Link post - ANSWER -1. Offer post 1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
You want to ensure that a video you post on 4. Adopt a professional tone - ANSWER -3.
YouTube is watched by your target audience. Ask co-workers to share company posts
4. Adopt a professional tone
What best practices should you follow when
posting video content to YouTube?
You can post content on Pinterest to help
Choose TWO of the following: potential customers find out about your products
1. Add a maximum of three tags to the video and services.
2. Include a brief, general description of the
video What are some of the best practices you should
3. Include target keywords in the video's raw file follow when posting content on Pinterest?
name
4. Use high-resolution video - ANSWER -3. Choose TWO of the following:
Include target keywords in the video's raw file 1. Post occassionally
name 2. Use a headline to reinforce your message
4. Use high-resolution video 3. Use horizontal imagery
4. Include descriptive copy - ANSWER -2.
Use a headline to reinforce your message
Your digital marketing intern was about to regram 4. Include descriptive copy
a follower's post on your Instagram account.
Based on the images shown, which best Optimizing your Facebook and Instagram ad
practices for regramming UGC have yet to be campaigns can boost your return on investment.
Solutions
Your campaign budget for Q2 has been makes you more visible to potential customers.
decreased but management still expect you to
increase the company's social following across When posting content on social platforms, what
Facebook, LinkedIn, and Instagram. best practices should you follow?
What are the best methods you can adopt to Choose TWO of the following:
build a loyal community? 1. Ensure posts are topical and relevant
2. Include photos and videos
Choose TWO of the following: 3. Include as much detail as possible
1. Launch a follower ad campaign on LinkedIn 4. Use hashtags and emojis sparingly -
2. Use hashtags in posts to increase ANSWER -1. Ensure posts are topical and
discoverability relevant
3. Run an integrated Facebook and Instagram 2. Include photos and videos
campaign
4. Join social platform groups relevant to your
business - ANSWER -2. Use hashtags in Video is important in digital marketing, as it can
posts to increase discoverability offer marketers a huge return on investment.
4. Join social platform groups relevant to your
business When posting video content on social media
platforms, what best practices should you follow?
You were successful in your community building Choose TWO of the following:
efforts and have increased the company's social 1. Aim to capture attention within the first 20
following by 9% across Facebook, LinkedIn, and seconds
Instagram. Now your challenge is to sustain this 2. Capture and share live events
community. 3. Design your videos for sound-on
4. Design your videos for vertical views -
What are the best methods for doing this? ANSWER -2. Capture and share live events
4. Design your videos for vertical views
Choose TWO of the following:
1. Include a personal name in public social
responses You've been asked to train a new digital
2. Use persuasive CTAs in posts that encourage marketing intern on the best practices to follow
actions when using hashtags. Which key hashtag rules
3. Avoid recurring topics or series that may bore have been broken in this image?
users
4. Follow the 70/30 rule for content promotion - "Check out these 10 reasons why you should
ANSWER -1. Include a personal name in become a digital marketer! ◡̈
public social responses #digitalmarketingintheunitedstates #digital
2. Use persuasive CTAs in posts that encourage #marketing #content #marketing
actions
Choose TWO of the following:
1. Choose images relevant to hashtags
Posting regularly on social media platforms 2. Capitalize hashtags appropriately
, DMI + AMA Pro Certification Questions with Complete
Solutions
3. Avoid using lots of hashtags applied?
4. Do not include emojis besides hashtags -
ANSWER -2. Capitalize hashtags Choose TWO of the following:
appropriately 1. Avoid editing content
3. Avoid using lots of hashtags 2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post -
Engaging audiences is an essential tactic for ANSWER -1. Avoid editing content
businesses to help drive sales. You would like to 3. Give credit to owner
give a 25% discount to customers via a
Facebook post.
Posting content regularly on LinkedIn can help
What type of post is most suitable for this? position you as an authority on your topic.
Choose ONE of the following: What are some of the best practices that should
1. Offer post be followed when posting on LinkedIn?
2. Slideshow post
3. Event post Choose TWO of the following:
4. Link post - ANSWER -1. Offer post 1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
You want to ensure that a video you post on 4. Adopt a professional tone - ANSWER -3.
YouTube is watched by your target audience. Ask co-workers to share company posts
4. Adopt a professional tone
What best practices should you follow when
posting video content to YouTube?
You can post content on Pinterest to help
Choose TWO of the following: potential customers find out about your products
1. Add a maximum of three tags to the video and services.
2. Include a brief, general description of the
video What are some of the best practices you should
3. Include target keywords in the video's raw file follow when posting content on Pinterest?
name
4. Use high-resolution video - ANSWER -3. Choose TWO of the following:
Include target keywords in the video's raw file 1. Post occassionally
name 2. Use a headline to reinforce your message
4. Use high-resolution video 3. Use horizontal imagery
4. Include descriptive copy - ANSWER -2.
Use a headline to reinforce your message
Your digital marketing intern was about to regram 4. Include descriptive copy
a follower's post on your Instagram account.
Based on the images shown, which best Optimizing your Facebook and Instagram ad
practices for regramming UGC have yet to be campaigns can boost your return on investment.
