BUAD 200 Final Exam with Accurate
Solutions
404 Page - ANS-Page not found error. Server could not find what was requested
A/B (Split or Multivariate) Testing - ANS-Make changes based on analytics data
Make changes based on web design principles
Avoid redesigns; keep changes small & measurable
Affiliate Marketing - ANS-Digital "word-of-mouth" referrals
Most popular affiliate program is Amazon Associates
AMP (Accelerated Mobile Pages) - ANS-A web component framework to easily create
user-first stories, ads, emails, websites.
Anchor text - ANS-The words that appear clickable in a text link.
B2C, B2B, C2B, C2C (e-commerce models) - ANS-Business to Consumer
Business to Business
Consumer to Business
Consumer to Consumer
Backlinks - ANS-External links that point to your website.
Benefit segmentation - ANS-dividing the market into segments according to the different
benefits that consumers seek from the product
Black-hat SEO practices - ANS-Hidden text or links
Cloaking or sneaky redirects
Automated queries to Google
Load pages with irrelevant keywords
Create duplicate pages or domains
Create pages with phishing or malware
Use affiliates with "no value" content
Bounce rate - ANS-the percentage of times a visitor leaves the website almost
immediately
CASL & CAN-SPAM - ANS-Canada's Anti-Spam Legislation (2014)
- Consent (Opt-in)
- Identification
, - Unsubscribe Mechanism
U.S. CAN-SPAM Act (2003)
Click Path - ANS-The journey a user takes through a website.
Conversion Rate (CR) & CRO - ANS-% of visitors who complete task
Conversion Rate Optimization
Cookie - ANS-a small text file that a web server stores on your computer
- auto fill form fields
CRM - ANS-customer relationship management
- Email marketing
- Customer focused
- Manage and track company's interactions with current and potential customers
Crowdsourcing - ANS-The act of taking tasks performed by an employee and using
consumers to develop and market products
CTA (Call-to-Action) - ANS-Refers to any device designed to prompt an immediate
response or encourage an immediate sale.
CTR, CPA, CPL (calculations) - ANS-Click-Through Rate
Cost Per Acquisition
Cost Per Lead = Total ad spend / Total attributed leads
Data Mining - ANS-the process of analyzing data to extract information not offered by
the raw data alone
Display Network - ANS-Bring together advertisers and publishers
Network use ad servers to store and broadcast ads
Domain, subdomain, & Top-level Domain (TLD) - ANS-http://blog.mommy.com
Domain = mommy
Subdomain = blog
TLD = com
Double Opt-In - ANS-The act of getting subscribers to confirm their initial subscription
via a follow-up email asking them to validate their address and hence opt-in again.
First-Click Attribution - ANS-The exact opposite of last click. In this model, the channel
that the user first saw is the channel that gets the credit for the sale or conversion.
Generalized Second Price Auction - ANS-Used by Google for their AdWords process
All bidders for a keyword bid
Solutions
404 Page - ANS-Page not found error. Server could not find what was requested
A/B (Split or Multivariate) Testing - ANS-Make changes based on analytics data
Make changes based on web design principles
Avoid redesigns; keep changes small & measurable
Affiliate Marketing - ANS-Digital "word-of-mouth" referrals
Most popular affiliate program is Amazon Associates
AMP (Accelerated Mobile Pages) - ANS-A web component framework to easily create
user-first stories, ads, emails, websites.
Anchor text - ANS-The words that appear clickable in a text link.
B2C, B2B, C2B, C2C (e-commerce models) - ANS-Business to Consumer
Business to Business
Consumer to Business
Consumer to Consumer
Backlinks - ANS-External links that point to your website.
Benefit segmentation - ANS-dividing the market into segments according to the different
benefits that consumers seek from the product
Black-hat SEO practices - ANS-Hidden text or links
Cloaking or sneaky redirects
Automated queries to Google
Load pages with irrelevant keywords
Create duplicate pages or domains
Create pages with phishing or malware
Use affiliates with "no value" content
Bounce rate - ANS-the percentage of times a visitor leaves the website almost
immediately
CASL & CAN-SPAM - ANS-Canada's Anti-Spam Legislation (2014)
- Consent (Opt-in)
- Identification
, - Unsubscribe Mechanism
U.S. CAN-SPAM Act (2003)
Click Path - ANS-The journey a user takes through a website.
Conversion Rate (CR) & CRO - ANS-% of visitors who complete task
Conversion Rate Optimization
Cookie - ANS-a small text file that a web server stores on your computer
- auto fill form fields
CRM - ANS-customer relationship management
- Email marketing
- Customer focused
- Manage and track company's interactions with current and potential customers
Crowdsourcing - ANS-The act of taking tasks performed by an employee and using
consumers to develop and market products
CTA (Call-to-Action) - ANS-Refers to any device designed to prompt an immediate
response or encourage an immediate sale.
CTR, CPA, CPL (calculations) - ANS-Click-Through Rate
Cost Per Acquisition
Cost Per Lead = Total ad spend / Total attributed leads
Data Mining - ANS-the process of analyzing data to extract information not offered by
the raw data alone
Display Network - ANS-Bring together advertisers and publishers
Network use ad servers to store and broadcast ads
Domain, subdomain, & Top-level Domain (TLD) - ANS-http://blog.mommy.com
Domain = mommy
Subdomain = blog
TLD = com
Double Opt-In - ANS-The act of getting subscribers to confirm their initial subscription
via a follow-up email asking them to validate their address and hence opt-in again.
First-Click Attribution - ANS-The exact opposite of last click. In this model, the channel
that the user first saw is the channel that gets the credit for the sale or conversion.
Generalized Second Price Auction - ANS-Used by Google for their AdWords process
All bidders for a keyword bid
