RÉSUNAVI: SCALING AI-DRIVEN RESUME SOLUTIONS
CASE STUDY SOLUTION
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SYNOPSIS
RésuNavi, founded by Anika Mitra in Vancouver, Canada, is a startup aiming to revolutionize the job search
Sa
process with its platform powered by artificial intelligence (AI). Mitra’s vision addresses the difficulty of
tailoring résumés for each application and aims to create a more efficient, equitable, and accessible job
application system by aligning jobseekers’ résumés with their ideal roles and by addressing the challenging
process of tailoring individual job applications.
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Facing both opportunities and challenges, RésuNavi must navigate strategic dilemmas such as scaling
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impact and sustaining growth. The company also faces the challenges of operating in a dynamic
environment marked by shifting demographics and technologies, including balancing specialization and
broad applicability, addressing privacy concerns, and differentiating itself from competing platforms like
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SkillSyncer and ChatGPT. The case study explores how RésuNavi adapts and plans for growth while
contending with the paradox that its success reduces the need for its services.
So
OBJECTIVES
The Case Solution Starts From page 5
,• Analyze the external environment of the AI-powered job-matching sector to understand its key players
and structural characteristics.
• Critically examine the focal company’s core activities, resources, and capabilities as sources of
sustained competitive advantage.
• Evaluate the alignment between the focal company’s strategic elements and its environment.
• Assess the focal company’s strategic challenges, particularly in managing strategic positioning,
business model, and the trade-offs between specificity and generalizability.
• Apply the dynamic capabilities framework to evaluate the focal company’s ability to adapt to evolving
market and regulatory environments.
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ASSIGNMENT QUESTIONS
1. Analyze RésuNavi’s strategy, including the alignment of its external and internal business
environments.
2. What strategic challenges, tensions, or trade-offs does RésuNavi face as it continues to grow?
The Case Solution Starts From page 5
,3. What choices does RésuNavi have to make in order to overcome these challenges? Based on these choices,
which path(s) do you recommend Mitra follow? Please explain the reasoning behind your recommendations.
4. What specific actions should Mitra take to implement your recommendations?
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The Case Solution Starts From page 5
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ANALYSIS
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1. Analyze RésuNavi’s strategy, including the alignment of its external and internal business
environments and strategies.
lu
Since the AI industry is in its nascent years, relationships and power dynamics are still in flux and there is
not enough information in the case to perform a robust analysis according to Porter’s five forces. However,
So
the case is rich in examples of changes in the macro environment, which can be assessed using PEST
(political, economic, social, and technological) analysis. It is also possible to analyze some essential
elements of RésuNavi’s competitive environment.
Macro Environment
Political
• Data protection practices must comply with changing laws (e.g., the European Union’s General Data
Protection Regulation). Likewise, RésuNavi must follow best practices to protect individual privacy.
This includes obtaining consent from users to collect and use their data, clearly communicating how
collected information will be used, and allowing users to control access to their data.
• RésuNavi has a significant ethical obligation to ensure that AI algorithms do not perpetuate or introduce
biases against certain groups. For instance, what constitutes a successful candidate may rely on
The Case Solution Starts From page 5
CASE STUDY SOLUTION
e
pl
m
SYNOPSIS
RésuNavi, founded by Anika Mitra in Vancouver, Canada, is a startup aiming to revolutionize the job search
Sa
process with its platform powered by artificial intelligence (AI). Mitra’s vision addresses the difficulty of
tailoring résumés for each application and aims to create a more efficient, equitable, and accessible job
application system by aligning jobseekers’ résumés with their ideal roles and by addressing the challenging
process of tailoring individual job applications.
n
Facing both opportunities and challenges, RésuNavi must navigate strategic dilemmas such as scaling
tio
impact and sustaining growth. The company also faces the challenges of operating in a dynamic
environment marked by shifting demographics and technologies, including balancing specialization and
broad applicability, addressing privacy concerns, and differentiating itself from competing platforms like
lu
SkillSyncer and ChatGPT. The case study explores how RésuNavi adapts and plans for growth while
contending with the paradox that its success reduces the need for its services.
So
OBJECTIVES
The Case Solution Starts From page 5
,• Analyze the external environment of the AI-powered job-matching sector to understand its key players
and structural characteristics.
• Critically examine the focal company’s core activities, resources, and capabilities as sources of
sustained competitive advantage.
• Evaluate the alignment between the focal company’s strategic elements and its environment.
• Assess the focal company’s strategic challenges, particularly in managing strategic positioning,
business model, and the trade-offs between specificity and generalizability.
• Apply the dynamic capabilities framework to evaluate the focal company’s ability to adapt to evolving
market and regulatory environments.
e
pl
m
Sa
n
tio
lu
So
ASSIGNMENT QUESTIONS
1. Analyze RésuNavi’s strategy, including the alignment of its external and internal business
environments.
2. What strategic challenges, tensions, or trade-offs does RésuNavi face as it continues to grow?
The Case Solution Starts From page 5
,3. What choices does RésuNavi have to make in order to overcome these challenges? Based on these choices,
which path(s) do you recommend Mitra follow? Please explain the reasoning behind your recommendations.
4. What specific actions should Mitra take to implement your recommendations?
e
pl
m
Sa
n
tio
lu
So
The Case Solution Starts From page 5
, e
pl
m
Sa
n
ANALYSIS
tio
1. Analyze RésuNavi’s strategy, including the alignment of its external and internal business
environments and strategies.
lu
Since the AI industry is in its nascent years, relationships and power dynamics are still in flux and there is
not enough information in the case to perform a robust analysis according to Porter’s five forces. However,
So
the case is rich in examples of changes in the macro environment, which can be assessed using PEST
(political, economic, social, and technological) analysis. It is also possible to analyze some essential
elements of RésuNavi’s competitive environment.
Macro Environment
Political
• Data protection practices must comply with changing laws (e.g., the European Union’s General Data
Protection Regulation). Likewise, RésuNavi must follow best practices to protect individual privacy.
This includes obtaining consent from users to collect and use their data, clearly communicating how
collected information will be used, and allowing users to control access to their data.
• RésuNavi has a significant ethical obligation to ensure that AI algorithms do not perpetuate or introduce
biases against certain groups. For instance, what constitutes a successful candidate may rely on
The Case Solution Starts From page 5
