D373 Section 2: Lesson 2 Marketing
Communications Study Guide Complete
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Update 2025/2026||Already Graded
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Marketing Communications - ANSWER ✓ The various efforts and tools
companies use to communicate with customers and prospects, to educate, inform,
and entertain. Primary objectives to create awareness, elicit a response, and
stimulate demand leading to a purchase
Marketing Automation - ANSWER ✓ a group of systems and technologies that can
be used to establish a set of rules for handling different marketing related processes
in an automated fashion (i.e schedule email campaigns, social media posts, etc.)
Digital Marketing - ANSWER ✓ Uses all digital media, including the Internet and
mobile and interactive channels, to develop communication and exchanges with
customers (social media, website, SEO)
Direct marketing - ANSWER ✓ direct communication between a seller and an
individual customer using a promotion method other than face-to-face personal
selling (email, mail, text)
Buyer's Journey Stages - ANSWER ✓ Awareness, Consideration, Decision
Data-driven communications - ANSWER ✓ the use of data to better understand
target markets to deliver more relevant, contextual, or personalized messages
Earned media - ANSWER ✓ a category of promotional tactic based on a public
relations or publicity model that gets customers talking about products or services;
drives organic traffic to a company website through SEO
Impressions - ANSWER ✓ the number of times an advertisement appears in front
of the user
, Metric - ANSWER ✓ a standard of measurement (i.e. website visits, clicks)
Advertising - ANSWER ✓ any paid form of non-personal presentation and
promotion of ideas, goods, or services by an identified sponsor (offline or online)
Inbound marketing - ANSWER ✓ a marketing strategy that focuses on attracting
customers via company-created Internet content. Pulls consumers to your brand
through value-added content that is relevant, contextual, or personalized
Integrated Marketing Communications (IMC) - ANSWER ✓ carefully integrating
and coordinating the company's many communications channels to deliver a clear,
consistent, and compelling message about the organization and its products;
includes advertising, PR, digital marketing, direct marketing, events and
experiences, sales promotion, and personal selling
Objective - ANSWER ✓ A short term, specific goal that leads to a larger goal;
typically specific, measurable, achievable, relevant, and time-bound
Organic content - ANSWER ✓ content developed by a company that is featured
on its website, social media, and its communications (NOT paid ads)
Owned media - ANSWER ✓ Internet sites, such as websites, blogs, Facebook, and
Twitter accounts, that are owned by a company
Paid media - ANSWER ✓ a category of promotional tactic based on the traditional
advertising model, whereby a brand pays for media space
Point-of-purchase - ANSWER ✓ advertising or other display materials set up at
retail locations to promote products to potential customers as they are making their
purchase decisions
Pull Promotional Strategy - ANSWER ✓ Companies attempt to influence
customers to ask for a branded product at their favorite retailer.
Push Promotional Strategy - ANSWER ✓ Aimed at wholesalers and retailers, to
encourage them to market the product to consumers.
Communications Study Guide Complete
Questions with Correct Solutions Latest
Update 2025/2026||Already Graded
100% Guaranteed Pass!!!
Marketing Communications - ANSWER ✓ The various efforts and tools
companies use to communicate with customers and prospects, to educate, inform,
and entertain. Primary objectives to create awareness, elicit a response, and
stimulate demand leading to a purchase
Marketing Automation - ANSWER ✓ a group of systems and technologies that can
be used to establish a set of rules for handling different marketing related processes
in an automated fashion (i.e schedule email campaigns, social media posts, etc.)
Digital Marketing - ANSWER ✓ Uses all digital media, including the Internet and
mobile and interactive channels, to develop communication and exchanges with
customers (social media, website, SEO)
Direct marketing - ANSWER ✓ direct communication between a seller and an
individual customer using a promotion method other than face-to-face personal
selling (email, mail, text)
Buyer's Journey Stages - ANSWER ✓ Awareness, Consideration, Decision
Data-driven communications - ANSWER ✓ the use of data to better understand
target markets to deliver more relevant, contextual, or personalized messages
Earned media - ANSWER ✓ a category of promotional tactic based on a public
relations or publicity model that gets customers talking about products or services;
drives organic traffic to a company website through SEO
Impressions - ANSWER ✓ the number of times an advertisement appears in front
of the user
, Metric - ANSWER ✓ a standard of measurement (i.e. website visits, clicks)
Advertising - ANSWER ✓ any paid form of non-personal presentation and
promotion of ideas, goods, or services by an identified sponsor (offline or online)
Inbound marketing - ANSWER ✓ a marketing strategy that focuses on attracting
customers via company-created Internet content. Pulls consumers to your brand
through value-added content that is relevant, contextual, or personalized
Integrated Marketing Communications (IMC) - ANSWER ✓ carefully integrating
and coordinating the company's many communications channels to deliver a clear,
consistent, and compelling message about the organization and its products;
includes advertising, PR, digital marketing, direct marketing, events and
experiences, sales promotion, and personal selling
Objective - ANSWER ✓ A short term, specific goal that leads to a larger goal;
typically specific, measurable, achievable, relevant, and time-bound
Organic content - ANSWER ✓ content developed by a company that is featured
on its website, social media, and its communications (NOT paid ads)
Owned media - ANSWER ✓ Internet sites, such as websites, blogs, Facebook, and
Twitter accounts, that are owned by a company
Paid media - ANSWER ✓ a category of promotional tactic based on the traditional
advertising model, whereby a brand pays for media space
Point-of-purchase - ANSWER ✓ advertising or other display materials set up at
retail locations to promote products to potential customers as they are making their
purchase decisions
Pull Promotional Strategy - ANSWER ✓ Companies attempt to influence
customers to ask for a branded product at their favorite retailer.
Push Promotional Strategy - ANSWER ✓ Aimed at wholesalers and retailers, to
encourage them to market the product to consumers.
