Athabasca U.PSYC 340 – APPLIED SOCIAL
PSYCHOLOGY – ATHABASCA U
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Terms in this set (101)
The ultimate goal is to effect positive change and
improve the functioning of people.
Interventions developed by applied social
psychologists are value-laden in that the
psychologists' values play a role in determining what
social and practical problems to address, including
which people should be targeted for change and
UNIT 1
what should constitute change. Thus, the goal of
control through intervention is sometimes
What challenges does the
controversial.
application of social
psychology face?
There is also the struggle that all psychology faces in
regards to being recognized as actual science.
Social psychology is the study of how individuals
think, feel and behave in a social context. Social
psychology seeks to understand how people
influence and relate to one another.
Studying subjective topics like this is difficult.
, - Accuracy: precise, error-free measurement and
collection of data.
-Objectivity: minimization of bias in data collection
and testing
-Skepticism: refusing to believe findings and
conclusions without vigorous verification.
What are the core values -Open-mindedness: readiness to accept as valid
of social psychology as a evidence, that which may be inconsistent with one's
science? initial, and perhaps strongly held, beliefs or theories.
-Ethics: acceptance of the absolute importance of
ethical behaviour in conducting research
A core assumption of social psych is the behaviour of
individuals is strongly influenced by the social
context
, A scientist makes an observation and asks questions
of some phenomenon. A hypothesis is made that tries
to explain the question. The hypothesis generates
predictions, or specific statements that can be directly
tested, and then the test results either support or
reject the hypothesis.
Description: entails identifying and reporting the
details and nature of a phenomenon-often
distinguishing between types of phenomenon and
recording its frequency. Achieving accurate
Describe the scientific
descriptions of phenomena is one aspect of
process.
understanding (operational definitions).
Prediction: knowing which factors are systemically
related (correlated).
Determining Causality: Changes in one factor
produces changes in the other factor. Correlation
does not mean causation.
Explanation: Entails establishing why a phenomenon
or relationship occurs.
, Social Cognition Approach: Traditional approach.
Researcher is there just to report results in a manner
that is impartial, neutral, objective. POSITIVISM-
researcher is separate from what is being observed-
emphasizes reduction of bias.
Engaged Research Approach : Researcher is an
Approaches to Applied active agent, engaging with community groups and
Social Psychology others to address issues that can serve as social
change. ADVOCACY/ PARTICIPATION
Critical Approach: Emphasizes power and liberation
from oppression. Focuses on how the distribution of
power shapes the way people construct their
experiences. End OPPRESSION- Goal to create
EGALITARIAN SOCIETY.