BUS 345 MARKETING RESEARCH FINAL ALL TERMS || WITH
COMPLETE SOLUTION.
Marketing (3) correct answers The process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives
Marketing concept (4) correct answers A business philosophy based on consumer orientation,
goal orientation, and systems orientation
Consumer orientation (4) correct answers The identification of and focus on the people or firms
most likely to buy a product, and the production of a good or service that will meet their needs
most effectively
Goal orientation (4) correct answers A focus on the accomplishments of corporate goals; a limit
set on consumer orientation
Systems orientation (4) correct answers The creation of systems to monitor the external
environment and deliver the desired marketing mix to the target market
Marketing mix (4) correct answers The unique blend of product/service, pricing, promotion, and
distribution strategies designed to meet the needs of a specific target market
Marketing research (6 S1-24, S2-4) correct answers The planning, collecting, and analysis of
data relevant to marketing decision-making and the communication of the results of this analysis
to management
Descriptive function (6) correct answers The gathering and presentation of statements of fact
Diagnostic function (6) correct answers The explanation of data or actions
,Predictive function (7) correct answers Specification of how to use descriptive and diagnostic
research to predict the results of a planned marketing decision
Return on quality (7) correct answers A management objective based on the principles that, 1 the
quality being delivered is at a level preside by target market, and 2 that level of quality must have
a positive impact on profitability
Marketing strategy (9) correct answers A plan to guide the long-term use of a firm's resources,
based on its existing and projected internal capabilities and on projected changes in the external
environment
Applied research (10) correct answers Research aimed at solving a specific, pragmatic problem-
better understanding of the marketplace, determination of why a strategy or tactic failed, or
reduction of uncertainty in management decision-making
Basic, or pure, research (10) correct answers Research aimed at expanding the frontiers of
knowledge rather than solving a specific, pragmatic problem
Programmatic research (10) correct answers Research conducted to develop marketing options
through marketing segmentation, marketing opportunity analysis, or consumer attitude and
produce usage studies
Selective research (11) correct answers Restart used to test decision alternatives
Evaluative research (11) correct answers Research done to access program performance
Opportunity identification (32) correct answers Using marketing research to find and evaluate
new opportunities
,Situation analysis (34) correct answers The study of the decision-making environment within
which the marketing research will take place
Exploratory research (34 also S2 and S3-7) correct answers Preliminary research conducted to
increase understanding of a concept, to clarify the exact nature of the problem to be solved, or to
identify important variables to be studied; provides insights into and comprehension of a
situation or issue and is often done in early stages to fully crystallize the research question. Case
studies, focus groups i.e., qualitative research. Flexible, versatile, but not conclusive. Discovery
of ideas and insights
Pilot studies (34) correct answers Surveys that use a limited number of respondents and often
employ less rigorous sampling techniques than I employed in larger, quantitative studies
Experience surveys (36) correct answers Discussions with knowledgable individuals, both inside
and outside the organization, who may provide insights into the problem
Case analysis (36) correct answers The review of information from situations that are similar to
the current one
Marketing research problem (38) correct answers A statement specifying the type of information
needed by the decision-maker to help solve the management decision problem and how that
information can be obtained efficiently and effectively
Marketing research objective (38 also S2-13) correct answers A goal statement, defining the
specific information needed to solve the marketing research problem
Management decision problem (38) correct answers A statement specifying the type of
managerial action required to solve the problem
Hypothesis (40) correct answers A conjectural statement about a relationship between two or
more variables that can be tested with empirical data
, Research design (41 also S2) correct answers The plan to be followed to answer the marketing
research objectives; framework or blueprint for conducting the marketing research project; it
details the procedures necessary for obtaining the required information. Exploratory, descriptive,
causal
Descriptive studies (42) correct answers Research studies that answer the questions "who, what,
when, where, and how?"
Variable (42) correct answers A symbol or concept that can assume anyone of a set of values
Causal studies (42) correct answers Research studies that examine whether the value of one
variable causes or determines the value of another variable
Dependent variable (42 also 451) correct answers A symbol or concept expected to be explained
or influenced by the independent variable; the variable expected to be explained or caused by the
independent variable
Independent variable (42 also 451) correct answers A symbol or concept over which the
researcher has some control that is hypothesized to cause or influence the dependent variable; the
variable believed to affect the value of the dependent variable
Temporal sequence (42) correct answers An appropriate causal order of events
Concomitant variation (42) correct answers The degree to which a presumed cause and a
presumed effect occur to very together
Spurious association (43) correct answers A relationship between a presumed cause and a
presumed effect that occur as a result of an unexamined variable or set of variables
Survey research (43) correct answers Research in which an interviewee, except in mail, kiosk
and Internet service, interacts with respondents to obtain facts, opinions, and attitude
COMPLETE SOLUTION.
Marketing (3) correct answers The process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives
Marketing concept (4) correct answers A business philosophy based on consumer orientation,
goal orientation, and systems orientation
Consumer orientation (4) correct answers The identification of and focus on the people or firms
most likely to buy a product, and the production of a good or service that will meet their needs
most effectively
Goal orientation (4) correct answers A focus on the accomplishments of corporate goals; a limit
set on consumer orientation
Systems orientation (4) correct answers The creation of systems to monitor the external
environment and deliver the desired marketing mix to the target market
Marketing mix (4) correct answers The unique blend of product/service, pricing, promotion, and
distribution strategies designed to meet the needs of a specific target market
Marketing research (6 S1-24, S2-4) correct answers The planning, collecting, and analysis of
data relevant to marketing decision-making and the communication of the results of this analysis
to management
Descriptive function (6) correct answers The gathering and presentation of statements of fact
Diagnostic function (6) correct answers The explanation of data or actions
,Predictive function (7) correct answers Specification of how to use descriptive and diagnostic
research to predict the results of a planned marketing decision
Return on quality (7) correct answers A management objective based on the principles that, 1 the
quality being delivered is at a level preside by target market, and 2 that level of quality must have
a positive impact on profitability
Marketing strategy (9) correct answers A plan to guide the long-term use of a firm's resources,
based on its existing and projected internal capabilities and on projected changes in the external
environment
Applied research (10) correct answers Research aimed at solving a specific, pragmatic problem-
better understanding of the marketplace, determination of why a strategy or tactic failed, or
reduction of uncertainty in management decision-making
Basic, or pure, research (10) correct answers Research aimed at expanding the frontiers of
knowledge rather than solving a specific, pragmatic problem
Programmatic research (10) correct answers Research conducted to develop marketing options
through marketing segmentation, marketing opportunity analysis, or consumer attitude and
produce usage studies
Selective research (11) correct answers Restart used to test decision alternatives
Evaluative research (11) correct answers Research done to access program performance
Opportunity identification (32) correct answers Using marketing research to find and evaluate
new opportunities
,Situation analysis (34) correct answers The study of the decision-making environment within
which the marketing research will take place
Exploratory research (34 also S2 and S3-7) correct answers Preliminary research conducted to
increase understanding of a concept, to clarify the exact nature of the problem to be solved, or to
identify important variables to be studied; provides insights into and comprehension of a
situation or issue and is often done in early stages to fully crystallize the research question. Case
studies, focus groups i.e., qualitative research. Flexible, versatile, but not conclusive. Discovery
of ideas and insights
Pilot studies (34) correct answers Surveys that use a limited number of respondents and often
employ less rigorous sampling techniques than I employed in larger, quantitative studies
Experience surveys (36) correct answers Discussions with knowledgable individuals, both inside
and outside the organization, who may provide insights into the problem
Case analysis (36) correct answers The review of information from situations that are similar to
the current one
Marketing research problem (38) correct answers A statement specifying the type of information
needed by the decision-maker to help solve the management decision problem and how that
information can be obtained efficiently and effectively
Marketing research objective (38 also S2-13) correct answers A goal statement, defining the
specific information needed to solve the marketing research problem
Management decision problem (38) correct answers A statement specifying the type of
managerial action required to solve the problem
Hypothesis (40) correct answers A conjectural statement about a relationship between two or
more variables that can be tested with empirical data
, Research design (41 also S2) correct answers The plan to be followed to answer the marketing
research objectives; framework or blueprint for conducting the marketing research project; it
details the procedures necessary for obtaining the required information. Exploratory, descriptive,
causal
Descriptive studies (42) correct answers Research studies that answer the questions "who, what,
when, where, and how?"
Variable (42) correct answers A symbol or concept that can assume anyone of a set of values
Causal studies (42) correct answers Research studies that examine whether the value of one
variable causes or determines the value of another variable
Dependent variable (42 also 451) correct answers A symbol or concept expected to be explained
or influenced by the independent variable; the variable expected to be explained or caused by the
independent variable
Independent variable (42 also 451) correct answers A symbol or concept over which the
researcher has some control that is hypothesized to cause or influence the dependent variable; the
variable believed to affect the value of the dependent variable
Temporal sequence (42) correct answers An appropriate causal order of events
Concomitant variation (42) correct answers The degree to which a presumed cause and a
presumed effect occur to very together
Spurious association (43) correct answers A relationship between a presumed cause and a
presumed effect that occur as a result of an unexamined variable or set of variables
Survey research (43) correct answers Research in which an interviewee, except in mail, kiosk
and Internet service, interacts with respondents to obtain facts, opinions, and attitude
