COM2611 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.

COM2611 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.COM2611 ASSIGNMENT 1 2025 S2 QUESTION 1 ADVERTISING Read the following scenario and answer the questions that follow: Bold and Curvy Gym is a new gym company established in 2024 with the mission to provide a comprehensive and an innovative fitness experience for all its members, young and old. The gym has branches nationwide and is equipped with state-of-the-art equipment and amenities. The team is well-experienced and professional, aiming to create a space where individuals of all fitness levels can achieve their health and wellness goals in a supportive and motivating environment. The organisation is embarking on a nationwide marketing effort to promote the gym to its potential clients. Bold and Curvy Gym has decided to commence with its marketing efforts, using advertising as an affordable and efficient way of promoting its services to clients. Explain how you will use advertising to promote Bold and Curvy Gym. Your answer must be structured as follows: 1.1 With the background of the theoretical foundation of advertising, discuss the purpose of advertising. (5) 1.2 Using the above scenario, explain what is meant by data-driven advertising and discuss any five different types of data-driven advertisements Bold and Curvy Gym can use to understand their consumer data,